Campaign's figures, published annually, are the industry measure for above-the-line billings, according to an independent audit by Nielsen Media Research. This news follows an excellent 2006 for The Union when the agency was named Scotland's Agency of the Year.
Ian McAteer, The Union's Group Chairman commented, "Whilst it's rewarding to see that we are now the leading creative agency in Scotland, our business is increasingly focused on integrated communications, which are not picked up by Nielsen Media Research. This year we estimate 40% of our turnover will be in digital, direct, design, field marketing or sales promotion. Our consultancy services are also growing."