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Did your company culture die in the pandemic?
… I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to tackle head-on an issue … and dexterity, and succeeded in being crowned Scotland’s Agency of the Year in 2021 and winning ten Marketing Star …
Time for a change
… think, make ambitious resolutions and look forward to a new year, it’s perhaps worth pausing to reflect on the important subject of change, and why it matters for businesses and … New Year. Ian McAteer, Chairman, The Union Advertising Agency. …
Lost Shore’s site goes live as resort gears up for launch
… The new resort will be the largest of its kind in Europe. … Key to the project was careful planning by the agency’s UX team, working closely with designers, … Traffic Scotland website was a massive two-year project; the Lost Shore project has stretched us …
Union Direct and VisitScotland triumph at the Travel Marketing Awards
… The awards, organised by the Chartered Institute of Marketing, celebrate the effectiveness of marketing in the travel and tourism sector each year. Union Direct won the Direct Marketing category … Union Direct has won for VisitScotland in 2009, when the agency picked up two awards at the IDM Business Performance …
Union is No.1 again
… No.1 again The Union reclaimed the title of Scotland's most creative agency for the second time, after topping the creative … "The standard of these awards seems to get tougher each year. I'm delighted not only that we've done so well, but …
Will the new rules on Gender Stereotyping make us more creative?
… stereotyping’ has been discussed quite often in our agency in the last few months. Even more so now that the ASA have ruled that they will be banning the depiction of gender stereotypes in advertising from 14th June. This … for CAP, explains: “The evidence we published last year showed that harmful gender stereotypes in ads …
Union Data launched to meet growing client demand
… to set up a new company focussed on more effective use of marketing data and providing technical data solutions. … in the data industry at the moment. GDPR is coming next year, something all companies need to prepare for. New data … new projects in its first two months of operation. The agency will partner with Paragon Customer …
Mirror, Mirror
… What’s its secret? The particular alchemy of age-old insight combined with shiny new technology. … members hadn’t logged in to see their balance in over a year - if ever. At the root of the problem was apathy, only … the project required bravery from both client and agency teams. Luckily our client, Scottish Widows’ Susan …
Careers
… That means our future is placed firmly in the hands of those who know it best – our people. Infinitely … to get their break in the UK’s creative industries. Every year we offer paid internship opportunities from July to … your staff a top priority. In recognition of our agency supporting the mental health and wellbeing of our …
The Babylonians' guide to EDI
… to the stars for insight and knowledge. The ancient city of Babylon served for nearly two millennia as a centre of … partners and young people and connect every 16 to 24 year old in Scotland to a positive opportunity such as a … start. So to help get the conversation started in your own agency, organisation, business, or community, we’ve looked …
