Your search returned 77 results
Are we taking Pride for a ride?
… resistance and togetherness. To show their support, many brands released a campaign. While some added to the … those in the LQBTQIA+ community, it’s important that brands learn from the pitfalls and the successes of examples … It begs the question, and perhaps a lesson for other brands, if they cannot be consistent across regions and …
Brand collaboration: True connection stands the test of time
… strategic mastery with cultural relevance, we’re seeing brands successfully build trust and loyalty with their community. We’ll dive into what brands are doing this well and what we can learn from them. … Brand collaborations are becoming increasingly popular for brands hoping to build and engage with their community while …
Max MacBeath
… his heartfelt approach to brand storytelling, Max brings brands into the spotlight by making them a part of the … relationships with some of the most prestigious global brands and fostered a collaborative space that excelled in … Dragon, launching impactful campaigns for beloved national brands and navigating complex challenges into growth …
Likability is dead
… A short history of cancel culture and how brands can avoid it. Featured image … Consumers may be ready to accept a level of honesty from brands now that they were not capable of before in digital … screenshot from reaching the internet. How can brands avoid cancel culture? Perhaps the only way …
Helping Zero Waste Scotland better engage the nation
… awareness, understanding and perceptions of the following brands: Zero Waste Scotland, Love Food Hate Waste and Recycle for Scotland. The output was used to shape how the brands and communications speak to consumers in the most … is ideal for promoting discussion and debate around the brands and delving into how they make people feel …
Emotional advertising is for life, not just for Christmas
… we geek out over data, but the real benefit lies in helping brands spend their money more efficiently. This year’s … true online Binet and Field found that online-only brands typically spend double on short-term activation than … Field have proven it affects the real world. They find that brands are increasingly over-investing in activation. Their …
A Pandemic Polemic
… When we talk about brands we tend to focus on the emotional connections they … seek out a rival to take their place. But when we think of brands how many of us would ordinarily think of the NHS? … it for power, which is what makes the NHS unlike most brands – it’s not in charge of its own destiny. It’s a …
Artificial Paradise: The interior decoration of our reality
… unreal realities and identities, and what it means for brands. Featured image … and worry-free fantasy world. Thus, more and more brands are using technology to enhance the intensity of … to them as the “real world” they inhabit. Therefore, brands need to devote time and resources to using technology …
She’s a Barbie girl, in a PRy world
… moment, and it's become so big as to be self-fuelling. Brands that have no real connection to the Barbie brand (and … trip to California. A little closer to home, the brands have also set up a pop-up salon in Shoreditch, … on partnerships, and utlising the dominance of other brands in particular market segments to spread awareness and …
How to lose friends and antagonise people
… sectors by the Boston Consulting Group concluded that ‘brands that create personalised experiences by integrating … (2018 CX Trends Report) 22% would look around for other brands if they found a particular company’s … Nobody wants to be accused of being creepy, so what can brands do to stay squeaky clean? Here are three golden …
