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Max MacBeath
… his heartfelt approach to brand storytelling, Max brings brands into the spotlight by making them a part of the … relationships with some of the most prestigious global brands and fostered a collaborative space that excelled in … Dragon, launching impactful campaigns for beloved national brands and navigating complex challenges into growth …
Likability is dead
… A short history of cancel culture and how brands can avoid it. Featured image … Consumers may be ready to accept a level of honesty from brands now that they were not capable of before in digital … screenshot from reaching the internet. How can brands avoid cancel culture? Perhaps the only way …
Helping Zero Waste Scotland better engage the nation
… awareness, understanding and perceptions of the following brands: Zero Waste Scotland, Love Food Hate Waste and Recycle for Scotland. The output was used to shape how the brands and communications speak to consumers in the most … is ideal for promoting discussion and debate around the brands and delving into how they make people feel …
Emotional advertising is for life, not just for Christmas
… we geek out over data, but the real benefit lies in helping brands spend their money more efficiently. This year’s … true online Binet and Field found that online-only brands typically spend double on short-term activation than … Field have proven it affects the real world. They find that brands are increasingly over-investing in activation. Their …
A Pandemic Polemic
… When we talk about brands we tend to focus on the emotional connections they … seek out a rival to take their place. But when we think of brands how many of us would ordinarily think of the NHS? … it for power, which is what makes the NHS unlike most brands – it’s not in charge of its own destiny. It’s a …
Artificial Paradise: The interior decoration of our reality
… unreal realities and identities, and what it means for brands. Featured image … and worry-free fantasy world. Thus, more and more brands are using technology to enhance the intensity of … to them as the “real world” they inhabit. Therefore, brands need to devote time and resources to using technology …
She’s a Barbie girl, in a PRy world
… moment, and it's become so big as to be self-fuelling. Brands that have no real connection to the Barbie brand (and … trip to California. A little closer to home, the brands have also set up a pop-up salon in Shoreditch, … on partnerships, and utlising the dominance of other brands in particular market segments to spread awareness and …
How to lose friends and antagonise people
… sectors by the Boston Consulting Group concluded that ‘brands that create personalised experiences by integrating … (2018 CX Trends Report) 22% would look around for other brands if they found a particular company’s … Nobody wants to be accused of being creepy, so what can brands do to stay squeaky clean? Here are three golden …
Comparative advertising: A knockout blow to the competition or self-inflicted wound?
… to the advertising equivalent of sporting trash talk, when brands go toe to toe, calling out the other in their … the customer journey will help make it unmistakable. Brands like EasyJet and Starling Bank do this particularly … over half of Scots are more inclined to buy cheaper brands (55%) and 50% are more likely to shop in discount …
Why 2025 is the new 2016
… that followed, we saw a shift. As platforms matured and brands became more savvy, there was an increasing pressure … interactions that reward patience and curiosity. Brands will focus on crafting narrative-driven experiences … space. Consumers will seek deeper connections with brands, experiences that evolve and resonate with their …
