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Kirsten Korhonen
… a range of sectors on some of the country’s biggest brands and organisations, including Scottish Widows, Scot …
Fortune favours the brave
… work by Adam Morgan and Peter Field, we consider why brands and marketers are being increasingly dull, what …
Comfort finds a home
… quality furniture and the widest choice of styles and brands. In the last few years Sterling has developed a …
Union tops nominations for the 2023 Star Awards
… by over 600 marketing experts from Scotland’s leading brands and businesses as well the nation’s top agencies. …
Union hires Adam Swann to lead strategy team
… JWT, in New York and London. During this time he worked on brands such as HSBC, T-Mobile, Virgin Atlantic, Kraft Foods, …
Keeping it (virtually) real
… of memories. Nurturing that emotional connection with brands boosts sales. We can all relate to the fact that the … non-verbal or written; Brandwatch found that consumers want brands to use their favourite emojis and respond better to …
Have your cake and eat it
… Now, this isn’t going to turn into a ‘But what can brands learn from Scot…’ - okay it is. But only …
'Love Me!' Wail the Frankenstein monsters of integrated digital campaigns
… and even musicals. It's because people interact with brands in many different spaces too. Even a digital-first … chocolate conflict also provided opportunities for other brands to get involved and so some wit, humour and good …
The Union makes a regal appointment
… fortunate in my career doing work I love with some great brands and getting my head around some fantastic business …
The power of marketing to change the world
… misconceptions in a meaningful way. Many other brands are joining and shaping the diversity conversation. A … https://www.campaignlive.co.uk/article/brands-fight-damage-unconscious-bias/1462686 …
