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How AI is already changing the game
… of ways to improve the advertising experience for both brands and consumers. What you’ve just read was …
Union develops SMG's new internet business
… a three-way pitch to develop the launch campaigns for s1 brands. The s1 range of websites will target internet users …
Daniel Batey
… I have worked across many industry sectors with leading UK brands. During this time, I have managed a global database …
Union hires Adam Swann to lead strategy team
… JWT, in New York and London. During this time he worked on brands such as HSBC, T-Mobile, Virgin Atlantic, Kraft Foods, …
Keeping it (virtually) real
… of memories. Nurturing that emotional connection with brands boosts sales. We can all relate to the fact that the … non-verbal or written; Brandwatch found that consumers want brands to use their favourite emojis and respond better to …
Have your cake and eat it
… Now, this isn’t going to turn into a ‘But what can brands learn from Scot…’ - okay it is. But only …
'Love Me!' Wail the Frankenstein monsters of integrated digital campaigns
… and even musicals. It's because people interact with brands in many different spaces too. Even a digital-first … chocolate conflict also provided opportunities for other brands to get involved and so some wit, humour and good …
The Union makes a regal appointment
… fortunate in my career doing work I love with some great brands and getting my head around some fantastic business …
The power of marketing to change the world
… misconceptions in a meaningful way. Many other brands are joining and shaping the diversity conversation. A … https://www.campaignlive.co.uk/article/brands-fight-damage-unconscious-bias/1462686 …
Bliss snacks owner LBV appoints Union Direct to promote Crispy Mallow range
… and snack category. Besides working with established global brands to extend into this growing category, LBV have their …
