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Union Direct
… more people with our clients. Creating more engaging customer journeys. That change minds and allegiances. … Lloyds Banking Group, Scottish National Blood Transfusion Service, Business Stream and ScottishPower. We are … Services: Audience Segmentation | Customer Relationship Marketing (CRM) | Direct Marketing …
Developing personas to inform functionality and strategy
… audit to support their digital marketing efforts and online customer experience. Our approach to this challenge was … to a wide selection of customers across their diverse customer base, with follow up communications designed to … insight helped the business understand how to better service their whole customer base and provide value to them, …
Business Stream appoint Union Direct as Marketing Agency partner
… a business we’re committed to delivering a market leading service to our customers and have ambitious plans in place … offering further to support the needs of our growing customer base. We’re delighted to be working with Union … campaigns and collateral for their existing and expanding customer base.” …
Digital Day 2023: The Seeds of Revolution?
… journalism that Tortoise offers as part of a white-label service. Data journalism increasingly interests brands for … just how enthusiastically Catherine Richards, Head of Customer Design at Tesco Bank, championed "How does the customer benefit?" internally. I was pleased to be in …
Promotions at the double in the Union Group
… Direct to its present day position as Scotland’s leading customer engagement agency. She brings focus, energy and … has the specific set of skills and services we offer in customer engagement, content, CRM, direct and data … with a reputation for excellence in creativity and service delivery. Turnover is c.£12 million p.a., with …
How AI is already changing the game
… to keep up. Additionally, with the increasing use of AI in customer service, sales, and marketing, companies that do not use AI in these areas may struggle to provide the same level of service and personalisation that customers have come to …
A new journey begins for ScottishPower
… across renewable generation, electricity networks, and its customer business, gives the brand real credibility through … it to where it is needed, all the while investing in our service and compelling propositions for our retail …
Secrets and buys
… Text let parents know they could sign up for the support service via a website, and led to a 1% sign-up rate. … in campaigns?: We could try putting ourselves in a customer’s shoes, and identify how many barriers there are between the customer and our desired end goal. When visiting a …
A time for generosity?
… growth, people who give a damn about delivering the best customer service at every touchpoint and interaction. …
