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Promoting the Scottish seafood industry
… a success. The first challenge we faced was access to data. Seafood Scotland had their own contacts of people … them. To avoid this bias, we decided to purchase external data on the businesses within the seafood industry from a reputable data supplier. Working closely with stakeholders from …
Union Group secures ScottishPower win
… Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win … audiences. The appointment will cover strategic planning, data segmentation, customer journey planning, above-the-line … in-house research and consultancy services. We aim to use data, insight, strategy and creativity to engage people with …
Designing a brand tracker survey to measure impact
… on a voluntary basis, to allow us to enrich the primary data with other secondary sources such as the Scottish Index … Scottish Government Urban Rural classification. The data was weighted to ensure representation of the Scottish … of Scotland) formed the strata, and within each strata the data was weighted by age, SIMD, rurality, tenure, gender and …
What Google's BERT update means for digital marketers
… down into the following steps: Analyse your website data Adjust your content strategy Update existing content Analyse your website data The first port of call whenever Google likes to …
Union hires Adam Swann to lead strategy team
… in collaboration with the teams at Union Digital and Union Data to help integrate and evolve the agency’s research, … [L-R: Ian McAteer (Chairman), Daniel Batey (MD, Union Data), Gus Chalmers (MD, Union Direct), Louise Killough … design, partnerships, events and experiential marketing, data, segmentation, direct mail, eCRM, social strategy, …
Marketing Automation: cutting-edge or just plain creepy?
… of marketing automation is using it to extract meaningful data, which you can then use to make your customer's journey … just the start - with a creative approach, you can use your data to tell an engaging story to your customers. … it! Pester your audience. Use your engagement data to know when to scale back communication. Don't be a …
Hype or here to change? The Union’s 2025 predictions
… but we dedicate ourselves to exploring trends, analysing data, and envisioning the future so we can see, shape and … fitness with longevity-focused programs; with biometric data tracking, personalised wellness plans, … with eating to live longer by using genetic and microbiome data to design diets optimised for an individual’s health …
Digital Day 2023: The Seeds of Revolution?
… var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { … var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { … The Index is an example of data journalism that Tortoise offers as part of a …
Iain McLaurin
… all statistical analysis. In other words, I make sure the data we gather meets your research objectives. … Lead Statistician and Quantitative Researcher | Union Data Profile image …
Unearthing commonalities with a brand tracker survey
… Socio-economic group (SEG) and region of Scotland. The data was weighted to ensure representation of the Scottish … of Scotland) formed the strata, and within each strata the data was weighted by age, SIMD, rurality, and gender. …
