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The future of events

… SBC Digital Summit SBC Digital Summit designed a virtual space based on the concept …

Union Group secures ScottishPower win

… Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the … journey planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide …

New campaign for Transport Scotland

… fully integrated campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country. Andy Baker, Digital Account Director, stated: “We’re absolutely …

Union appointed by Principal Hayley Hotels

… Principal Hayley has moved its marketing services and digital account out of The Whole Caboodle, and The Union in Leeds has been appointed as new creative and digital agency.  Featured image …

Union tops nominations for the 2023 Star Awards

… The nominations are across a wide range of categories, from Digital Strategy and Planning and Insight, to Tourism and Leisure and Digital Communications. In total, the agency is nominated …

The Union's 2021 Star Award winners

… Winner | Gold | Digital Strategy The Scottish Goverment’s Parent Club … time of need. This was down to a sophisticated and detailed digital strategy, combined with engaging, relevant and …

Union Group expands with the launch of Union Connect

… group companies, Union Direct (direct marketing) and Union Digital (web build and online marketing). Ian McAteer, The … integrated communications when we launched direct and digital agencies over seven years ago, but we realise we …

Bryan Cunningham

… ensuring brand consistency whether in print or in digital media.  I joined the Union in 2017 as a Senior … for the design process and passion for brand identity and digital design is stronger than ever and I am at the stage …

Developing personas to inform functionality and strategy

… personas and to conduct a useability audit to support their digital marketing efforts and online customer experience.  … audience groups and, critically, how they were using the digital tools. A number of models were created, the best two …

The devil's in the data

… Firstly, because Facebook is a huge platform for digital marketing, and it is being hit hard.  But much, … using data and pushing messages is our industry. This is Digital Marketing, it affects us all. It is our reputation …