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New campaign lets parents know Parents Club is there for them

… try to navigate these difficult times. Running on TV, digital and radio until the end of May, the advert is one of … the Parent Club brand since its launch in January 2017. A digital information resource, support hub and online … through this.” Cheryl Bell, Head of Parental Audience Marketing, Scottish Government said: “The commitment and …

Monstrously successful

… Services Digital Design E-Commerce Strategy … Kelly MacKenzie, Marketing Manager, Loch Ness by Jacobite. …

Ace the schuhlace

… Forwards Festival in Bristol. This integrated experiential, digital, and PR campaign activation increased brand … and Sponsorship Experiential and Field Marketing Partnership Marketing PR Social …

Creating a moving experience

… SMG’s first foray into the highly competitive, digital realm. Tone, personality, and Scottishness would be … Advertising Direct Marketing Integrated Marketing Print Production and Management …

Why UX is a vital element of SEO

… Consultant Chris Ayliffe from Arctic Meta writes for Union Digital. Featured image … own business. The main part of it which keeps SEOs and digital marketers on their toes is the rapidity of change. … get in touch. Union Digital has a team of digital marketing and content experts who can help you get to grips …

The Babylonians' guide to EDI

… crossing the sky. Following a fantastic evening at the Marketing Society Scotland Star Awards, we looked to the … that we do. Social interactions and gathering spaces, digital and physical meetings, and beyond should happen … steps based on your star sign. So from Gemini’s fostering digital inclusivity, Libra’s community building, to …

What’s the Fringe zeitgeist this year?

… What is this? A self-confessed digital marketing addict takes ten days off for arts and culture? … with me; the two are connected.  I argue that the best digital marketers are those who love their work as a hobby. …

Union named 2017 Agency of the Year

… Union has been named 2017 Star Agency of the Year at the Marketing Society Star Awards in Scotland.  Featured image marketing-society-logo-2013-4601.png … disciplines, from advertising and direct marketing, to digital and online marketing and brand development. One of …

Union hires Adam Swann to lead strategy team

… He will also work in collaboration with the teams at Union Digital and Union Data to help integrate and evolve the … at IPG agency Hill Holliday in Boston, driving brand, digital and content strategy across the agency’s top … leader, having worked in brand, integrated and digital marketing roles, advising an incredibly broad range of …

Union Direct creates AI-powered Pension Mirror for Scottish Widows

… age-guessing technology.  With a simple look in the digital mirror at pensionmirror.co.uk, the tool will guess a … part in the PES campaign.  Susan Robertson, Senior Marketing Manager, Scottish Widows, said: “This Pension … developed by Union Direct and built by partners Union Digital , incorporating face-scanning, age estimating …