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Watch your tone, B2B brands
… And create a sense of face-to-face communication in a digital world ( Semrush ). In particular, that … a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are … a longer-lasting effect than meeting immediate needs ( Marketing Pod ). In fact, inspiring emotion in B2B ads …
How to win friends and engage people
… (and expert’s) guide to the wonders of experiential marketing. Featured image … through experiential engagements. What is experiential marketing? It's any form of marketing which targets the … trend in marketing (IPA Bellweather Report), with only digital marketing also seeing an increase in spend. The fact …
Step into the Future
… trends right now and the shift from traditional marketing methods. It highlighted the importance of keeping … clear that many companies are not yet considering the full digital impact of these new trends environmentally and the … great PR photo, by further blending the muggle physical and digital worlds. A new TikTok AR effect that enables users to …
New campaign for Transport Scotland
… fully integrated campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country. Andy Baker, Digital Account Director, stated: “We’re absolutely …
Keeping it (virtually) real
… intensity of emotion as we move further into this brave new digital world? Creativity plays a valuable role for … apparently we can mimic the same language of emotion in the digital world as we do in the real world – and to quite … to use their favourite emojis and respond better to text marketing which includes an emoji. You could say that this …
Union leads the way with 15 star nominations
… The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Featured image marketing-society-logo-2013-4601.png … Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, …
Union appointed by Principal Hayley Hotels
… Hotel and venue chain Principal Hayley has moved its marketing services and digital account out of The Whole Caboodle, and The Union in Leeds has been appointed as new creative and digital agency. Featured image …
The so what of Drupal 10
… has an update. They’re the business case that empowers marketing managers to get the budget necessary for the upgrade or explain why a code freeze, and the impact on digital marketing projects, is required. …
Union reveals rebranding work for Foundation Scotland
… work with Foundation Scotland to deliver an added focus on marketing and communications this year. At the beginning of February, Union Digital is set to launch a new website for the Foundation, rolling out the new identity and marketing activity. Speaking of the charity, Foundation …
It’s Christmaaaaaaask!
… us her thoughts on this years “unprecedented” Christmas marketing plans. Featured image … its share this Christmas. With the average person’s daily digital consumption rising from 3hrs 29mins to 4 hrs 2mins, … as the Christmas shopping experience becomes increasingly digital, what does this mean for media dynamics? Gill tells …
