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IPA Effectiveness Award success
IPA Effectiveness Award success The Union picked up four awards at the 2001 Scottish IPA Effectiveness Awards, winning for Baxters, ScotRail, Miller … Featured image IPA-Effectiveness-logo.png …
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… harness the power of data to improve their marketing effectiveness. …
Emotional advertising is for life, not just for Christmas
… EffWeek, the IPA’s annual conference on marketing effectiveness, is built around measuring and understanding … budget between the two is less obvious. That’s where IPA effectiveness gurus Les Binet and Peter Field come in. … over-investing in activation. Their advertising effectiveness has suffered as a result. …
Union tops nominations for the 2023 Star Awards
… The annual awards event is the benchmark for marketing effectiveness in Scotland, with over 30 agencies and clients … measure of quality and cases are judged primarily on their effectiveness. While a nomination is by no means a guarantee …
£6 million of new business wins give Union confidence in future
… creative advertising agency, and scooped five Scottish IPA Effectiveness Awards this year, has recently won several … have been shortlisted for the prestigious Marketing Week Effectiveness Awards this week." On the pitch itself he …
Union Group companies nominated for 23 Marketing Star Awards
… Awards The awards have been the litmus test for marketing effectiveness and creativity for the last 15 years in … and internationally. The agency has won over 100 marketing effectiveness awards and over 400 creative awards. Success …
Show your data some love
… (i.e. the data you own) is the best way to understand the effectiveness of your marketing investments. After all, if you don’t understand in detail the effectiveness of your marketing, how can you improve it? …
Comparative advertising: A knockout blow to the competition or self-inflicted wound?
… way. But a few recent examples have left me questioning its effectiveness. Is it a cunning move that strengthens … with caution. In some instances, it might be limiting the effectiveness of ads, even going as far as promoting …
Ken Dixon joins the Union's Leadership Team as Planning Director
… which went on to win a host of awards for creativity and effectiveness with both public and private sector clients …
Union Direct and VisitScotland triumph at the Travel Marketing Awards
… by the Chartered Institute of Marketing, celebrate the effectiveness of marketing in the travel and tourism sector …
