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Partnership marketing in a turbulent world
Partnership marketing in a turbulent world Union … Account Director, Keri Wyatt, highlights how Partnership Marketing can be powerful and relevant in challenging times. … that all brands should be asking themselves. Partnership Marketing is in essence a method of leveraging strategic …
Getting the right things out
… and Sponsorship Experiential and Field Marketing Influencer Activity and Brand Ambassadors Integrated Marketing Marketing Strategy Partnership Marketing …
Rescuing pensions from cancel culture
… Segmentation Customer Relationship Marketing (CRM) Direct Marketing Experiential and Field Marketing Partnership Marketing …
Is the rise of AI the demise of search engine marketing?
Is the rise of AI the demise of search engine marketing? 2025 marks an unusual year for … I started my career as an SEO Strategist in an Organic Marketing agency. Back then, SEO was a glistening land … and I’ve moved into client servicing and integrated marketing strategies spanning more than just digital …
Union wins big at 2023 Marketing Star Awards
Union wins big at 2023 Marketing Star Awards The Union won a Gold plus six Silvers at The Marketing Society Scotland Star Awards 2023. … event. The awards are judged annually by panels of marketing experts; with the goal of benchmarking the …
Union wins ten stars at 2022 Marketing Society Awards
Union wins ten stars at 2022 Marketing Society Awards The Union topped the total number of awards won at the The Marketing Society Scotland Star Awards 2022. … independent experts; they aim to measure effectiveness of marketing investment. The winning clients were Scottish …
Union success at 2024 Marketing Star Awards
Union success at 2024 Marketing Star Awards The Union experienced another successful night at the annual Marketing Society Star Awards , held at the O2 Academy in … a Bronze was awarded to Union Connect for their field marketing activation for the footwear retailer schuh. …
Union and Union Direct shortlisted for 2017 Star Awards
… Star Awards Nominations for the 2017 Marketing Star Awards have been released and The Union, … Featured image marketing-society-logo-2013-4601.png … The awards, run by the Marketing Society, are Scotland's premier marketing event, …
Demystifying Marketing Measurement
Demystifying Marketing Measurement Toni Bowater, Digital Designer, tackles the tricky topic of marketing measurement in a digital age – attribution, … slap a pound sign over your efforts, have you even been marketing at all? It’s all too common to see marketers …
A question of choice
… core concept being supported by press, outdoor and field marketing. The campaign, courting controversy by stating the … Advertising Experiential and Field Marketing Integrated Marketing Partnership Marketing …
