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Will the new rules on Gender Stereotyping make us more creative?

… contribute to how people see themselves and their role in society. They can hold some people back from fulfilling … by Kantar shows that brands that promote gender-balanced marketing are worth £774bn more than their rivals. Why? … https://www.prweek.com/article/1524761/boden-slammed-sexist-marketing   …

Promotions at the double in the Union Group

… and Louise Killough (right) pictured at last week’s Marketing Star Awards. … with clients, Louise is an active participant in both the Marketing Society Scotland and the Scottish IPA. Commenting on her …

Union leads the way with 15 star nominations

… The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards.  Featured image marketing-society-logo-2013-4601.png …

Kyle Hardie - Obituary

… Devoted husband and father, marketing agency founder and leader. Kyle Hardie, … from Ayrshire. He attended Prestwick Academy and studied Marketing at Stirling University, graduating in 1993. His … for the industry, serving on both the IPA and Marketing Society committees in Scotland. He was recognised by his …

Be that boss

… and coming creatives to help us solve the problem via the Marketing Society Scotland Aspiring Creative Star Award. 
 We … Activity and Brand Ambassadors Integrated Marketing Research and Insight …

For the journey

… including winning a coveted Silver Award at the 2023 Marketing Society Star Awards. Hero image … equating to 1 in 3 of road users 2023 Marketing Society Star Award

The Babylonians' guide to EDI

… crossing the sky. Following a fantastic evening at the Marketing Society Scotland Star Awards, we looked to the stars … for Young Person’s Guarantee was nominated for three Marketing Society Star Awards: Brand Development; Design; …

Integration. An idea whose time has come.

… describes the benefits of a truly integrated approach to marketing communications.  Featured … Marketing folk love buzzwords. The rise of digital channels … (Our work for Len’s Self Storage won the Marketing Society Silver Star (Retail) and the Chairman’s SME Gold …

Who do you think you’re talking to?

… should be essential reading for anyone who works in social marketing - is a furious, hard-hitting insight into what … of degradation that traps generation after generation. Society doesn’t really try hard enough to help these … It’s been said that to understand our place in society we need to understand class. The Great British Class …

Leadership language

… a female of the species is tough on them.  The Fawcett Society's Sex & Power 2020 report confirms that, just like … the minority at the top of their respective fields in our society's most influential sectors:  30% of Cabinet … rock and a 'manipulative' hard place.  As brand & marketing experts we spend large portions of our days …