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Humility, Advertising, and Our National Identity

… the individual. Clearly, there is something going on with society’s relationship with individualism. On a human … to stick with the herd at times. And the limitations of a society that has got too close to the sun with pure … Peter Field, Orlando Wood, or any number of extremely smart marketing professionals have already proved: that we need to …

The Union helps launch £100,000 Dalmore malt whisky

… Union winning Gold for Brand Development at this year's Marketing Society Scotland's Star Awards. …

The dark side of data

… be at risk if they are successfully influenced  by our marketing strategies – are there some people who should … was a great tactic to get their product into a different society and cherry-pick products to suit Indian taste. … Author/s Deepali Chhabra - Marketing Manager, Union Digital …

Careers

… advice and support. Our other industry memberships (IPA, Marketing Society, Chamber of Commerce, IPM, DMA) are there for your …

Let's put accessibility at the heart of everything we do!

… and resources be accessed in multiple formats? Marketing: Do all marketing materials, including emails, trade shows, and ads, … and services. Every small step contributes to making our society more inclusive for everyone. …

Keeping it (virtually) real

… and YouTube, it’s worth thinking about as we move to a society where the human element is viewed less and less as … to use their favourite emojis and respond better to text marketing which includes an emoji. You could say that this … perspective: Jing Ge-Stadnyk and Gretzel. Journal of Marketing Management, 2018.  [4] The science of …