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Ins and Outs for 2024
… offering on-site experiences or IKEA allowing you to place furniture in your own space virtually before you buy, … of overly formal language and bureaucratic jargon, in its place is clearer, more concise, and audience-friendly …
The dark side of data
… if we ever really wanted to engage with them in the first place. There is confident and objective data showing … twists to question if they needed the product in the first place? Was this an untapped market that should have been …
A Pandemic Polemic
… is built upon and can seek out a rival to take their place. But when we think of brands how many of us would … How did we cope? What measures did we put in place to keep our people safe? Were we competent, prepared, …
Marketing Automation: cutting-edge or just plain creepy?
… can have all your marketing efforts feeding into the same place. This includes website visits, email engagement, PPC … relevant and useful. Having all your communications in one place means you can skip the irrelevant information your …
The future of events
… afterparty. While Fern Cotton’s wellness festival, Happy Place, is a great example of how we can provide a festival … SXSW An event that by it’s own definition is a place of innovation, creativity and forward thinking has …
Who do you think you’re talking to?
… a focus group. It’s been said that to understand our place in society we need to understand class. The Great British Class survey which took place in 2013 revealed that there are not three or six but …
Why independence matters
… is the cornerstone of remaining successful and being a place people want to work. Handing over the reins and the … Crucially, the team, the people and the trust stay in place. Same values, same leadership, same attention to …
Did your company culture die in the pandemic?
… the best possible working environment, which make it a place people want to be, a place where people feel safe, trusted, motivated and … and done; ask yourself a simple question. Is this a great place to work? If you don’t think it is, then for sure …
Changing the scenery
… why the country doesn’t sit top of mind when choosing a place to visit. We tackled that by bringing to life the …
Max MacBeath
… growth opportunities. His strategic acumen earned him a place on the APG Shadow Committee, contributing to …
