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Union tops 2016 Scottish Creative Awards

… highly competitive event. The Union won in the Advertising Strategy category for Food Standards Scotland (the 'Pink Chicken' food safety campaign) and the Integrated Strategy category for VisitScotland's new global campaign. … VisitScotland won the Integrated Strategy category for the new global campaign. …

A new journey begins for ScottishPower

… future, faster.” Max MacBeath , Head of Strategy, The Union …

Likability is dead

… titled: In Defence of Caroline Calloway . A new strategy for a new age Just like likeability may not have always been a bad strategy, highlighting your messiness was not always seen as …

Union scoops seven stars at 2019 Marketing Society Awards

… Retail category and four Silvers - Brand Scotland (Digital Strategy and International Marketing), Loch Ness by … For Len’s Self Storage, The Union led a change in strategy together with innovative creative and media, which …

The Union's 2021 Star Award winners

… Winner | Gold | Digital Strategy The Scottish Goverment’s Parent Club website … need. This was down to a sophisticated and detailed digital strategy, combined with engaging, relevant and empathetic …

Union tops nominations for the 2023 Star Awards

… are across a wide range of categories, from Digital Strategy and Planning and Insight, to Tourism and Leisure … Agency of the Year in 2021. Adam Swann, Chief Strategy Officer at Union, commented: “What’s great …

The Taylor Swift phenomenon

… about, she rarely talks politics – part of a long-running strategy to try and maintain a politically diverse audience. This strategy seems mostly to have worked, although some fans do … tracks from the vault. There’s a lot to love in this strategy of surprise and delight – and marketers can use …