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What Google's BERT update means for digital marketers

… Consultant Chris Ayliffe from Arctic Meta writes for Union Digital. Featured image … a bit of a Google geek you may have stumbled across the term ‘BERT’ being mentioned online since October 2019 in various articles and forums. However, as is often the case with Google algorithm updates, though the basic …

Helping Zero Waste Scotland better engage the nation

Helping Zero Waste Scotland better engage the nation The Scottish Government declared a climate emergency, thus … most effective and motivating way. To achieve this Union Insight conducted a 2 stage approach to ensure both …

The great cycle of mediocrity

The great cycle of mediocrity Michael Hart, The Union’s Creative Director, ponders our innate fear of …

26 years digital

26 years digital The Union turned 26 in March this year, and so did I! ? … As a 90s baby, I’ve had the opportunity – much like marketing and advertising …

What’s the Fringe zeitgeist this year?

What’s the Fringe zeitgeist this year? … ten days off for arts and culture? Please stick with me; the two are connected. I argue that the best digital … are pushing for this change. Back in my day job at the Union, it was increasingly commonplace for clients to ask …

The Digital Day dilemma: Are we all liars now?

The Digital Day dilemma: Are we all liars now? … I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that opinion in Glasgow … Science Centre's IMAX screen, was all it took to get team Union's delegates to this year's event. Yes, it's …

Comparative advertising: A knockout blow to the competition or self-inflicted wound?

Comparative advertising: A knockout blow to the competition or self-inflicted wound? Every so often we’re treated to the advertising equivalent of sporting trash talk, when … topical issue considering current consumer attitudes. The Union’s own ‘Mood of the Nation’ research indicates …