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The power of experiential marketing
The power of experiential marketing Why … by reducing digital activation costs, AI moving beyond the hype, and an audience eager for real-world experiences … Widows Pension Mirror digital experience created by Union Direct, the Union Group transformed it into an …
Feels the same… but different
Feels the same… but different Humans have this innate biological need to see each other, in the real, physical world. Featured … and no one has got it all figured out just yet. At The Union, we are waiting to see what happens, what people like, …
Likability is dead
… brand was key to connecting to your customer. Take the 90s fashion retailer Delia’s, for example. They … catalogue of styles for rural suburban teams and positioned the brand as their cool friend from the city. Like … Emily Thomas - Account Executive, The Union
Can you teach creativity?
Can you teach creativity? The simple answer is no. The not so simple answer is yes, sort of. … Sheryl Thomson - Creative Director, Union Direct
Time for a change
… to a new year, it’s perhaps worth pausing to reflect on the important subject of change, and why it matters for … SHARP EDGES Change has an awkward double edge. On the one hand, it represents excitement. A step into the … change before it’s too late. When we started The Union 24 years ago, we identified 23 key competitors in …
Digital Day 2023: The Seeds of Revolution?
Digital Day 2023: The Seeds of Revolution? I'm just back from Digital Day 2022, an event by the Marketing Society Scotland, and it has me even more … engine optimisation), I was at Digital Day with Emily Hall, Union's digital director who has a background in SEO, and …
Is customer obsession giving your customers the creeps?
Is customer obsession giving your customers the creeps? Union Direct Head of New Business, Karen Andre, challenges the problem of control freakery in marketing head on, and …
Why the advertising industry needs to talk about work/life balance
Why the advertising industry needs to talk about work/life balance Union Direct Copywriter Christine Stamati highlights a … our industry faces with balance, and what we are doing at The Union to further the discussion around Mental Health in …
Great adaptations: How adaptation works (and doesn’t work) in marketing
… rather familiar… That’s because it’s a tribute to the legendary Budweiser ‘ Wassup ’ ad released … PepsiCo’s in-house agency Sips and Bites explained: “The update stays faithful to the original’s tone and … Katy Roe - Senior Copywriter, Union Direct
How AI is already changing the game
How AI is already changing the game Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to target and … Neil Foster - Copywriter, The Union
