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ZAG Marketing Conference 2024: Generosity in a time of greed

… These are the questions that the intriguing invite to this year’s ZAG conference posed. … while also nourishing new friendships. Best of all, former Union alumna Nicci Motiang had the idea of a daily check to …

Gen Z whizz kids

… annual event where companies and schools are paired across the country to try and educate kids from 13-16 years old about careers in the digital landscape. Featured … and also receive a range of amazing prizes. This year, Union Digital were paired with George Heriots in …

Brand Purpose without substance serves no purpose at all

… substance serves no purpose at all Union Connect Account Manager, Lucy Kennedy, gives her thoughts on the concept of 'Brand Purpose' and discusses the role it will continue to play in advertising and …

Have we put a pause on play?

… rewinding to when I started my career. We are talking about the time when you still had to post work to clients (or fax … Once that work was in the hands of the Royal Mail you had a bit of a breather to … Sheryl Thompson - Creative Director, Union Direct

VisitScotland launches first ever global campaign

… global communications campaign, through Edinburgh agency The Union. Featured image … own’, will promote Scotland across key markets including the UK, Canada, the US, France, Germany, and Australia. …

Keeping it (virtually) real

Keeping it (virtually) real All hail the video call. These were a lifesaver when we were … More to offer than a disembodied phone call, with the ability to still feel like you were ‘seeing’ … Lisa King - Senior Planner, Union

UX Masterclass

… What is UX? What does UX design involve? The answer to these questions are probably different … each answer could be correct. User Experience is at the heart of everything we do. … an incredibly hard thing to do. Link: https://www.union.co.uk/wp-content/uploads/2019/11/chris.jpg …

Emotional advertising is for life, not just for Christmas

… marketing continues to grow in importance. EffWeek, the IPA’s annual conference on marketing effectiveness, is … and understanding marketing success. In Planning at The Union, we geek out over data, but the real benefit lies …

A night to remember for ProjectScotland

… for ProjectScotland ProjectScotland, the youth volunteering charity, celebrated its 10th birthday last week at Birthday Fundraising Dinner held at the Corn Exchange in Edinburgh. … young people in helping them achieve their goals. The Union's Chairman, Ian McAteer, who is also Chair of the …

Worldwide Cancer Research launches TV campaign

… Cancer Research launches TV campaign The Union's new campaign for Worldwide Cancer Research has just … The campaign for the St Andrews based charity highlights the …