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Watch your tone, B2B brands
… with unique identifiers and the ability to transfer data over a network without requiring human-to-human or … And your audience will thank you. Here at The Union, we run tone of voice workshops to help B2B brands … We'd love to help you too. Get in touch at info@union.co.uk . …
Are we taking Pride for a ride?
… to defend the company. Research from Signal.AI has data to show “a 141% decline in news media coverage of … By Deepali Chhabra - Digital Marketing Manager, Union Digital
The great cycle of mediocrity
… cycle of mediocrity Michael Hart, The Union’s Creative Director, ponders our innate fear of … prove its worth. In marketing, there’s no hiding from the data. If your creative idea doesn’t shift the needle then …
Adapt or die: the female guide to surviving a crisis
… or wackiness are unlikely to land well. “The data in our Mood of the Nation study was just plain … and stores.” Adam Swann, Chief Strategy Officer, The Union Certainly in my own household all this rings … All sources ‘Scotland Mood of the Nation Report, The Union, October 2022’ unless otherwise stated. Download …
