Daniel Batey

Daniel Batey

Managing Director, Union Data

Daniel Batey

With 20 years experience in the database marketing and analysis arena, working both client side and supplier side, I have worked across many industry sectors with leading UK brands. During this time I have managed a global database of 100m customers, developed geodemographic products, built and deployed many segmentation and predictive models, designed data-driven customer journeys, and managed teams of analysts delivering many types of actionable customer insight projects.

For the last seven years I have been working with the Union Group on many data strategy and analytics projects. Clients include Scottish Friendly, Worldwide Cancer Research, VisitScotland and Food Standards Scotland. With many companies looking to realise more value from their data, we feel that now is the right time to expand our offering to help clients become more data-driven; and then link the data projects to definitive business or marketing activations through the rest of the Union Group. Which is why I have recently launched a new company as part of the Union Group – Union Data. We are already working with clients on a wide range of projects.

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Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Daniel Batey

Daniel Batey

Managing Director, Union Data

Paul McDonald

Paul McDonald

Deputy Creative Director

Euan Auld

Euan Auld

Deputy Creative Director

Nicci Motiang

Nicci Motiang

Head of Planning

Mark Taylor

Mark Taylor

Branding Counsel

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect