The Union  
 
The latest Thunking to get you thinking
 
   
 
   
 
    Thunk    
 
    #VivaLaDigitalRevolution    
 
    Can you hear it?

No, not your colleague making a pub garden booking for the Platinum Jubilee weekend.

The focused silence, thoughtful questions and social listening in between.

That's the sound of the digitally savvy working hard on the future of digital marketing. This month's THUNK is paving the way for revolution.

Scroll down to give positive digital change a whirl.

   
 
   
 
 
 
 
 
 
  Digital Day 2023: The Seeds of Revolution?  
 
  Our Digital Strategist, Andrew Girdwood, shares his takeaways from Digital Day 2022, and invites us to help cultivate a digital marketing revolution that swaps careful nudges for strong steps forward, that puts inclusivity and user benefits first. Always.  
 
 
 
 
 
 
 
 
 
 
Kate recommends
 
  "I recently attended a NABS 'Building Confidence & Gravitas' workshop, which I would highly recommend. At the workshop, we were tasked to challenge the instinct to just say "I'm fine" by asking ourselves, and others, "But how are you, really?". It's shown me a lot about myself and how I cope with stress/being under pressure."

Kate Kenyon, Senior Account Executive, Union Connect
 
 
 
 
 
 
  Building Confidence & Gravitas workshop by NABS Masterclasses  
 
 
 
   
 
 
  Our thunking  
 
 
 
The new inclusive schema on the block
 
 
  The new inclusive schema on the block
 
 
  Google will use the Monk Skin Tone scale to rank images and improve skin tone representation in search results, and they want brands and publishers like us to start using it. 
Read more
 
 
  #MoreThanSkinDeep  
 
 
 
 
Events in your pocket
 
 
  Events in your pocket
 
 
  In person. Virtual. Or a spot of both. Dive into LinkedIn's small but mighty guide for stats and facts that will help you nail your event decisions. 
Read more
 
 
  #ZingYourEvents  
 
 
 
 
Top of the TikToks
 
 
  Top of the TikToks
 
 
  TikTok's new ad product, Branded Mission, will allow advertisers to crowdsource relevant and authentic content from creators and turn the highest-flying videos into ads. Fancy. 
Read more
 
 
  #OnABrandedMission  
 
 
 
 
Squashing imposter syndrome
 
 
  Squashing imposter syndrome
 
 
  Meet Jennifer, a communications consultant's inner imposter, and learn other tricks to deal with imposter syndrome from creative folk's real experiences. 
Read more
 
 
  #NameYourInnerImposter  
 
 
 
 
   
 
    Thunking helps our clients' marketing work harder. If you're not already working with us, give us a shout to see if we can do the same for you.    
 
 
 
 
   
 
 
 
   
 
 
    Friend us on Facebook Follow us on Twitter Connect with us on Linkedin Follow us on Instagram Watch us on YouTube Pin us on Pinterest    
 
 
   

Union House, 18 Inverleith Terrace, Edinburgh, EH3 5NS, +44 131 625 6000.
All content © 2022 The Union Advertising Agency Ltd. All rights reserved.