Seychelles Tourism Board


Sun &

Brand Development and Communications

Tourism is the key industry in the Seychelles, a small Indian Ocean archipelago with only 80,000 inhabitants. The Seychelles Tourism Board asked The Union to revamp the nation’s marketing, including a brand identity re-design. Key to the project was the requirement to involve the local hospitality trade; and make sure that all arms of Government were co-ordinated and on-side. The Union ran a 12 month process, which involved trade workshops and updates. Through this a comprehensive marketing plan was created; with a new identity – the ‘freedom bird’. The identity encapsulated the tropical vibrancy of Seychelles, as well as the emotion that an escape to paradise brings. The Union developed the full range of marketing communications; from a CNN International TV campaign to trade shows and press advertising. Ultimately the campaign was approved and signed off by the President and Cabinet. Success followed, with visitor numbers increasing by +17% the following year. Fancy a trip there? Check out

Client  |  

Sector  |  

Discipline  |   •  •  •  •  •  • 

Year   |   2007

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