Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Aug 2023

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Have we put a pause on play?

Let’s start by rewinding to when I started my career. We are talking about the time when you still...

Aug 2023

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She’s a Barbie girl, in a PRy world

Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our...

Jun 2023

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Likability is dead

A short history of cancel culture and how brands can avoid it.

Jun 2023

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Union wins big at 2023 Marketing Star Awards

The Union won a Gold plus six Silvers at The Marketing Society Scotland Star Awards 2023....

Jun 2023

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The Digital Day dilemma: Are we all liars now?

I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that...

Apr 2023

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Union tops nominations for the 2023 Star Awards

The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards,...

Apr 2023

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Secrets and buys

How leveraging behavioural science can boost campaigns.

Mar 2023

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Consider yourself considered

How thoughtful marketing can make a big impact.

Feb 2023

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Show your data some love

In these straitened times, with inflation still above 10%, every individual and every organisation...

Jan 2023

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How AI is already changing the game

Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to...

Dec 2022

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Did your company culture die in the pandemic?

I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to...

Nov 2022

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Adapt or die: the female guide to surviving a crisis

Our Mood of the Nation report was a snapshot of a country in crisis: 89% of people living in...

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