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Paul McDonald

… it. Did real ads and got paid. Played table football, Won awards and pitches. Had fun. Moved to The Union Advertising … Worked on some great campaigns. Was promoted to Deputy Creative Director. Job title Deputy Creative Director | Union Profile …

Safe travels

… drivers) and enforcement of seat belt laws. Our work won creative and effectiveness awards, and included some notable ‘firsts’. We embedded … and produced a ‘live’ interactive cinema commercial. Awards are an occasional garnish but ultimately all that …

The Babylonians' guide to EDI

… a fantastic evening at the Marketing Society Scotland Star Awards, we looked to the stars themselves for guidance, … our very own Jeanette Marshall (Taurus) was up for Rising Creative Star. Her work on this campaign was astronomical.  … You are a creative seeker of wisdom. Invite outside facilitators to …

Mirror, Mirror

… How new-fangled technology and age-old creative thinking got young people to face their future  … to 8pm. And obviously we’re chuffed with its string of awards from the likes of Campaign, The Drum and Marketing … We humans can do what we do best – that’s empathy and creative thinking – with AI allowing us to execute …

The Union helps launch £100,000 Dalmore malt whisky

… by Richard Foster under the direction of Union Executive Creative Director Andrew Lindsay.  Kyle Hardie, Managing … at this year's Marketing Society Scotland's Star Awards. …

How to win friends and engage people

… participants end up becoming regular customers.  The creative possibilities with experiential are limitless and … The campaign's innovation was rewarded with numerous awards. View the experience here. … can be built into brand strategy and fully embraced as a creative opportunity.  Why not give it a whirl?  …

A time for generosity?

… admitted taking £18,000 for an appearance at a charity awards which saw her handing out a plaque, while her … Author/s Michael Hart - Creative Director, The Union