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The Union transfers ownership to employees after three decades of independent success

… and protect culture. Edinburgh-based creative and marketing agency the Union Group has announced it is now … EOT. The agency group - which includes Union Direct, Union Digital, Union Data, and Union Connect - will operate under … client service and ability to deliver across all marketing channels.”   With £11m turnover and more …

How to lose friends and antagonise people

… more recently1, in relation to data, personalisation and marketing ‘just because you can doesn’t mean you … rewards from a more personalised approach to their marketing. A recent study of 50 companies across 10 industry … that create personalised experiences by integrating digital technologies and proprietary data are seeing …

Worldwide Cancer Research launches TV campaign

… campaign by the charity; and it will be supported by direct marketing and social media channels through Union Direct and Union Digital. Worldwide Cancer Research funds research into … in one lab, in one country. Beverley Hart, Director of Marketing and Communications at Worldwide Cancer Research, …

Did your company culture die in the pandemic?

… Scotland’s Agency of the Year in 2021 and winning ten Marketing Star Awards in 2022. But I do wonder how much more … and flexibility. (Countries offering visas for ‘digital nomads’ is just one consequence of this trend.) I … see our co-workers. We are all fellow travellers in the digital ether. …

Lyndsay Snoddon

… of the SEO world and found a new passion for strategic marketing. After a 5 -year stint in digital agencies, I made the move to The Union in 2019 … finance, retail, FMCG, tourism and public sector. I was the Marketing Society's Rising Agency Star in 2021 and am …

The dark side of data

… 'untapped market.'  I started to research my immediate digital landscape (heavy scroll through Pinterest) and … be at risk if they are successfully influenced  by our marketing strategies – are there some people who should … Deepali Chhabra - Marketing Manager, Union Digital

Are we taking Pride for a ride?

… if they wish to join centrally initiated communication and marketing campaigns or not” (Source: CBS ).  This … By Deepali Chhabra - Digital Marketing Manager, Union Digital

Mirror, Mirror

… ONS data and a whole lot of never-been-done-before digital build.  And last October we took it one step … station to stop busy commuters in their tracks. Overhead digital screens directed people to the Mirror, while … string of awards from the likes of Campaign, The Drum and Marketing Society. But most importantly, it’s set more …

Union tops 2016 Scottish Creative Awards

… which celebrates the best in Scottish advertising, design, digital communications and marketing.  Over 26 agencies and companies won either …

Union wins Agency of the Year

… The awards, which rank the best advertising, direct and digital work in Scotland each year, were announced at a … Edinburgh last week, attended by over 400 people from the marketing communications industry.  The Union also …