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IPA Effectiveness Award success
IPA Effectiveness Award success The Union picked up four awards at the 2001 Scottish IPA Effectiveness Awards, winning for Baxters, ScotRail, … Featured image IPA-Effectiveness-logo.png …
Secrets and buys
… an approach I learnt about recently on a fascinating IPA course run by behavioural science author and …
Unconscious gender biases
… like these risk missing out on customers. In 2020, the IPA reported that Gen Z, in particular, are far less …
The Babylonians' guide to EDI
… Diversity and Inclusion Essentials Certificate from the IPA as a starting point, and the Inclusive Design Adobe …
Careers
… from day one. Our Union Academies, external training and IPA professional qualifications, access to industry events … health advice and support. Our other industry memberships (IPA, Marketing Society, Chamber of Commerce, IPM, DMA) are … and wellbeing of our people. we have been awarded the IPA People First Promise badge of honour. …
Ian McAteer
… helped run the business ever since. I am a Fellow of the IPA and the Marketing Society, have served as Chairman of both the IPA in Scotland and Worldwide Partners, as well as the youth …
Emotional advertising is for life, not just for Christmas
… marketing continues to grow in importance. EffWeek, the IPA’s annual conference on marketing effectiveness, is … budget between the two is less obvious. That’s where IPA effectiveness gurus Les Binet and Peter Field come in. …
Adapt or die: the female guide to surviving a crisis
… isn’t large these days. For instance, according to an IPA TouchPoints study, the vast majority of men (74.2%) shop … by offers, but also altruistic brand values (GlobalWebIndex/IPA Insight Centre, Q3-4 2022). Our own research found that …
The Union re-appointed to handle Organ Donation advertising
… the award-winning ''Kill Jill'' campaign which secured an IPA Effectiveness Gold. Around 8,000 people in the UK …
Union triumphs at Scottish Advertising Awards
… of Scotland, the charity Human Writes and The Scottish IPA won the lion's share of the awards. The Union also …
