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Cookie policy

… users come to the website by clicking on links and ads. Marketing - These cookies help us to learn what you’re … - Analytics LinkedIn Cookies - (Marketing)   The LinkedIn Insight Tag helps us … "_lissc". Cookie Type - Third Party Classification - Marketing Microsoft Clarity Cookies – …

Union tops nominations for the 2023 Star Awards

… for the 2023 Star Awards The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards, which is to be held in June this … The annual awards event is the benchmark for marketing effectiveness in Scotland, with over 30 agencies …

Union evokes golden age of travel for Scottish & Newcastle International

… The Union has launched a new global press and direct marketing campaign for Scottish & Newcastle International.  … the 1920s and 30s. The campaign includes adverts and direct marketing pieces for Fosters, Kronenbourg 1664, John … Aylesbury and Martin Hartley at The Union, and the direct marketing component was devised by Only-U, The Union's …

Union leads the way with 15 star nominations

… The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards.  Featured image marketing-society-logo-2013-4601.png … Categories include Brand Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, …

Union appoints digital expert to bolster growth plans

… Andrew has over 20 years’ experience in digital marketing, tech innovation and strategy. He has worked in … the last 12 months including a continued focus on digital marketing services such as SEO and PPC, and this has been … digital offering; from website design and build, to digital marketing and content strategy, and have been careful to …

The devil's in the data

… months ago we had a simple goal: to drive more effective marketing for our clients by unleashing the creative power … Firstly, because Facebook is a huge platform for digital marketing, and it is being hit hard.  But much, much … data and pushing messages is our industry. This is Digital Marketing, it affects us all. It is our reputation on the …

What Google's BERT update means for digital marketers

… you will have invested a great deal of time into content marketing. Though, to be blunt, if what you’ve produced … where if you fail to rank, you lose traffic and your marketing funnel of advertising, email marketing and social media marketing can be impacted, as …

Creativity isn’t an optional extra

… it’s often a clear harbinger of recession, as axing marketing budgets can be a quick way for businesses to give … is primarily in the positive impact advertising and marketing can have on the profitability of a business but … them.” Maybe that’s a commitment to brave, insightful marketing but it could equally be a new product or a new way …

The Union makes a regal appointment

… years’ experience in branding, customer loyalty, social marketing and behaviour change. Lisa has sought to get … her career as a junior account handler for recruitment marketing consultancy TMP Worldwide, before discovering a … and getting my head around some fantastic business and marketing challenges. I’ve spent all of my professional …

Let's put accessibility at the heart of everything we do!

… and resources be accessed in multiple formats? Marketing: Do all marketing materials, including emails, trade shows, and ads, … Compliance and legal team Human resources team Marketing/Communication teams Design team Development …