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The dark side of data

… be at risk if they are successfully influenced  by our marketing strategies – are there some people who should … Author/s Deepali Chhabra - Marketing Manager, Union Digital …

Adapt or die: the female guide to surviving a crisis

… shopping and brand decisions. Yet, more than tailoring our marketing approaches to men and women differently, we should … Report.   EXECUTIVE SUMMARY  Who it’s for: Marketing decision-makers and advertising practitioners who …

A fresh approach from Baxters

… from Baxters As part of the £1.5m marketing spend for Baxters new range of Fresh Soups, The …

Union host Worldwide Partners meeting in Edinburgh

… Wittering & Zigo Ltd. on "Virtual Globes: The Challenge to Marketing" and 23red's Adam Wyle on Branded Entertainment …

Union develops SMG's new internet business

… after. Commenting on The Union’s appointment, s1 Head of Marketing, Ewan Colville said: "The Union’s appointment …

Union appointed by VisitScotland for global brand brief

… this year. Helen Campbell, Head of Global Brand and Marketing Communications, said of the appointment: “The …

VisitScotland launches first ever global campaign

… According to Helen Campbell, Head of Global Brand and Marketing Communications, the campaign aims to show a …

The Gaudiest, Greediest Own Goal Ever Scored.

… Within 2 days it was virtually mothballed.  The marketing lessons from the whole sorry affair are as clear …

Union appointed by Principal Hayley Hotels

… Hotel and venue chain Principal Hayley has moved its marketing services and digital account out of The Whole …

Brand collaboration: True connection stands the test of time

… just a fling. They are  becoming a staple for a brand's marketing strategy.  By blending creativity and …