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The dark side of data
… be at risk if they are successfully influenced by our marketing strategies – are there some people who should … Author/s Deepali Chhabra - Marketing Manager, Union Digital …
Adapt or die: the female guide to surviving a crisis
… shopping and brand decisions. Yet, more than tailoring our marketing approaches to men and women differently, we should … Report. EXECUTIVE SUMMARY Who it’s for: Marketing decision-makers and advertising practitioners who …
A fresh approach from Baxters
… from Baxters As part of the £1.5m marketing spend for Baxters new range of Fresh Soups, The …
Union host Worldwide Partners meeting in Edinburgh
… Wittering & Zigo Ltd. on "Virtual Globes: The Challenge to Marketing" and 23red's Adam Wyle on Branded Entertainment …
Union develops SMG's new internet business
… after. Commenting on The Union’s appointment, s1 Head of Marketing, Ewan Colville said: "The Union’s appointment …
Union appointed by VisitScotland for global brand brief
… this year. Helen Campbell, Head of Global Brand and Marketing Communications, said of the appointment: “The …
VisitScotland launches first ever global campaign
… According to Helen Campbell, Head of Global Brand and Marketing Communications, the campaign aims to show a …
The Gaudiest, Greediest Own Goal Ever Scored.
… Within 2 days it was virtually mothballed. The marketing lessons from the whole sorry affair are as clear …
Union appointed by Principal Hayley Hotels
… Hotel and venue chain Principal Hayley has moved its marketing services and digital account out of The Whole …
Brand collaboration: True connection stands the test of time
… just a fling. They are becoming a staple for a brand's marketing strategy. By blending creativity and …
