The Main event

… Scott sums up it nicely in his book ‘The New Rules of Marketing and PR':  “Humans crave physical interaction …

Will the new rules on Gender Stereotyping make us more creative?

… by Kantar shows that brands that promote gender-balanced marketing are worth £774bn more than their rivals. Why? … https://www.prweek.com/article/1524761/boden-slammed-sexist-marketing   …

Bliss snacks owner LBV appoints Union Direct to promote Crispy Mallow range

… as Union Connect, who specialise in field and experiential marketing. The agency works for a variety of B2B and B2C …

People

… Aspiring Creative Award We work with the Marketing Society Scotland to build stronger relationships …

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Who do you think you’re talking to?

… should be essential reading for anyone who works in social marketing - is a furious, hard-hitting insight into what …

The psychology of fear: Uncovering the secrets behind successful Halloween campaigns

… Now we know what fear is, we can break it down further into marketing techniques of loss aversion and social fear.  …

Making a clean sweep

… Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research …

Sound & Vision: The Essential UX Trends Playlist

… the business’s goals.  Like we do with our digital marketing channels we need to accurately measure the …

Keeping it (virtually) real

… to use their favourite emojis and respond better to text marketing which includes an emoji. You could say that this … perspective: Jing Ge-Stadnyk and Gretzel. Journal of Marketing Management, 2018.  [4] The science of …

Union create new TV ad for Homecoming Scotland

… second lengths. The campaign also be supported with direct marketing and online campaigns - as well as activity …