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Mirror, Mirror
… Besides careful coordination of strategy, budgets and execution, the project required …
Worldwide Partners hosts Global Agency Summit in London
… the unique perspective that WPI gives us in helping develop strategy and gain insights for our clients, from all …
Union appointed to three Scottish Government marketing frameworks
… marketing, data, segmentation, direct mail, eCRM, social strategy, content and website design and build. The agency …
Who do you think you’re talking to?
… about moral values, when instead it is about the survival strategy of systemic power.” White privilege is …
Collaborate to Accumulate
… your problems — it’s more important to develop a sturdy strategy than to rely on the latest technology. …
Cost of living crisis cuts deep in Scotland
… ASDA, Lidl and Aldi. Comment Adam Swann, Chief Strategy Officer, The Union, said: “This report throws …
Digital Day 2023: The Seeds of Revolution?
… one key theme: the pressing need to humanise our marketing strategy. As marketeers, we often pay lip service to user …
The Digital Day dilemma: Are we all liars now?
… recently, again in Glasgow, this time at Trendspotting – Strategy, we heard from Rob Mathie, the founder of the …
Adapt or die: the female guide to surviving a crisis
… brands, products and stores.” Adam Swann, Chief Strategy Officer, The Union Certainly in my own …
How to win friends and engage people
… priority going forward. It can be built into brand strategy and fully embraced as a creative opportunity. …
