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She’s a Barbie girl, in a PRy world
… a Barbie girl, in a PRy world Since the summer of 2022, Barbie Pink, now an official Pantone, … There is no doubt that the PR and strategic marketing rolled out to promote the … Maddy Crowther - Senior Account Executive, The Union
Unearthing commonalities with a brand tracker survey
… have been running a biannual tracker survey since 2016. The Union have been working with FSS throughout this period, … creative agency. FSS asked Union Insight to conduct the latest version of their tracker study in late 2023. …
The Power of Not Saying.
The Power of Not Saying. Liam Biesty muses on breaking the big idea and solving the brief. … your own conclusions. Liam Biesty, Copywriter at the Union Advertising Agency. …
It's a match?
It's a match? One of the things I love most about working at The Union is being surrounded by like-minded people. …
Designing a brand tracker survey to measure impact
… and encouraging lifestyle changes to minimise impact to the environment. Oversight of where we are on the journey towards a circular economy, alongside an … the public around the goal of a circular economy. Union Insight designed and delivered the first phase of a …
How to win friends and engage people
How to win friends and engage people Union Connect Group Account Director Caroline Cairns offers a beginner’s (and expert’s) guide to the wonders of experiential marketing. … marketing? It's any form of marketing which targets the senses; be that sight, hearing, smell, taste or touch. …
Do go changing
… At the tail end of 2019 when coronavirus was a twinkle in the eye of some unfortunate creature in a Wuhan wet market, … reality, or if you’d like to chat about how The Union could help you map out what to do next, get in touch …
Inspiring the next generation through STEM
Inspiring the next generation through STEM Union Connect have created a dual field and partnership campaign for the Scottish Government to increase the number of people …
Artificial Paradise: The interior decoration of our reality
Artificial Paradise: The interior decoration of our reality Germaine Fagan, Junior Planner at The Union, ruminates on the use of digital technologies as a …
Developing personas to inform functionality and strategy
… on pensions and investments. Hymans Robertson approached Union Insight to develop a new suite of buyer personas and … strategies. However, they were not being used widely within the business. These personas were generally designed around … products and were only likely to hold that same product in the future. Our research identified that many of their …
