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VisitScotland launches first ever global campaign
… global communications campaign, through Edinburgh agency The Union. Featured image … own’, will promote Scotland across key markets including the UK, Canada, the US, France, Germany, and Australia. …
Keeping it (virtually) real
Keeping it (virtually) real All hail the video call. These were a lifesaver when we were … More to offer than a disembodied phone call, with the ability to still feel like you were ‘seeing’ … Lisa King - Senior Planner, Union
UX Masterclass
… What is UX? What does UX design involve? The answer to these questions are probably different … each answer could be correct. User Experience is at the heart of everything we do. … an incredibly hard thing to do. Link: https://www.union.co.uk/wp-content/uploads/2019/11/chris.jpg …
Emotional advertising is for life, not just for Christmas
… marketing continues to grow in importance. EffWeek, the IPA’s annual conference on marketing effectiveness, is … and understanding marketing success. In Planning at The Union, we geek out over data, but the real benefit lies …
A night to remember for ProjectScotland
… for ProjectScotland ProjectScotland, the youth volunteering charity, celebrated its 10th birthday last week at Birthday Fundraising Dinner held at the Corn Exchange in Edinburgh. … young people in helping them achieve their goals. The Union's Chairman, Ian McAteer, who is also Chair of the …
Worldwide Cancer Research launches TV campaign
… Cancer Research launches TV campaign The Union's new campaign for Worldwide Cancer Research has just … The campaign for the St Andrews based charity highlights the …
Collaborate to Accumulate
… is a cornerstone of agency culture. It’s also the first step in the creative process. As our industry matures, and skillsets … ideas that affect change for our clients. At the Union we’re a happy collective of five agencies , each …
What teaching taught me
What teaching taught me The Union has launched a new campaign for the Scottish Government to encourage new recruits into a …
Partnership marketing in a turbulent world
… marketing in a turbulent world Union Connect Account Director, Keri Wyatt, highlights how … Who are your friends? This is the question that all brands should be asking themselves. … mutually beneficial response. For example, Adidas, the German sportswear giant has set up a number of strategic …
Louise Killough
Louise Killough After graduating from the University of Strathclyde I cut my teeth on brands like Highland Spring, Reebok and Warburtons before making the move to The Union. I love it here (no one paid me to write that). It’s …
