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Designing a brand tracker survey to measure impact
… the public around the goal of a circular economy. Union Insight designed and delivered the first phase of a … on a voluntary basis, to allow us to enrich the primary data with other secondary sources such as the Scottish Index … Scottish Government Urban Rural classification. The data was weighted to ensure representation of the Scottish …
Unearthing commonalities with a brand tracker survey
… have been running a biannual tracker survey since 2016. The Union have been working with FSS throughout this period, being their main creative agency. FSS asked Union Insight to conduct the latest version of their … Socio-economic group (SEG) and region of Scotland. The data was weighted to ensure representation of the Scottish …
Marketing Automation: cutting-edge or just plain creepy?
… just plain creepy? Toni Bowater at The Union gives a practical insight into marketing automation. … of marketing automation is using it to extract meaningful data, which you can then use to make your customer's journey … journey. If you'd like to speak to someone at The Union about how marketing automation might fit into your …
What Google's BERT update means for digital marketers
… Consultant Chris Ayliffe from Arctic Meta writes for Union Digital. Featured image … down into the following steps: Analyse your website data Adjust your content strategy Update existing … or looking to grow your online profile, get in touch. Union Digital have a team of digital marketing and content …
Developing personas to inform functionality and strategy
… on pensions and investments. Hymans Robertson approached Union Insight to develop a new suite of buyer personas and … senior analyst conducted a cluster analysis of the survey data to create a statistically robust set of segments. These …
Iain McLaurin
… and researcher on most quantitative research projects for Union Insight. This includes conducting research … Trust. More recently, Iain has led research projects for Union Insight clients including Food Standards Scotland, … all statistical analysis. In other words, I make sure the data we gather meets your research objectives. …
Cost of living crisis cuts deep in Scotland
… new ‘Mood of the Nation Report’ published today by The Union has set out to capture how the cost of living crisis … Featured image Shopping-bag-The-Union-scaled.jpeg … Shifts in attitudes and behaviour In fact, the data is so pronounced that it indicates the single biggest …
Digital Day 2023: The Seeds of Revolution?
… var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { … var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { … engine optimisation), I was at Digital Day with Emily Hall, Union's digital director who has a background in SEO, and …
Unconscious gender biases
… issue – because they need to be trained on human created data. I n 2021, Global Witness investigated Facebook’s … viewed as a way to avoid bias, because they rely on hard data – but data isn’t flawless, and bias can still find … Emily Willing – Art Director, Union
Emotional advertising is for life, not just for Christmas
… and understanding marketing success. In Planning at The Union, we geek out over data, but the real benefit lies in helping brands spend … author of How Brands Grow) in backing up theory with robust data. A new era of marketing science is fast approaching. …
