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Why UX is a vital element of SEO
… Consultant Chris Ayliffe from Arctic Meta writes for Union Digital. Featured image … the rapidity of change. For example, in my last blog for Union Digital, I spoke about the main things digital … description, URL structure and any schema or structured data which appears. Example of a SERP The simple …
How AI is already changing the game
… With its ability to analyse large amounts of data and make predictions, AI is helping companies to better … and is being used for tasks from labour-intensive data analysis and debugging complex code to writing book … Neil Foster - Copywriter, The Union
Designing a brand tracker survey to measure impact
… the public around the goal of a circular economy. Union Insight designed and delivered the first phase of a … on a voluntary basis, to allow us to enrich the primary data with other secondary sources such as the Scottish Index … Scottish Government Urban Rural classification. The data was weighted to ensure representation of the Scottish …
Digital Marketing Manager
Digital Marketing Manager The Union is a fast-paced agency working with an exciting and … Company Union Job type … Your role Strategy and Planning: Develop data-driven digital marketing strategies for clients, …
Unearthing commonalities with a brand tracker survey
… have been running a biannual tracker survey since 2016. The Union have been working with FSS throughout this period, being their main creative agency. FSS asked Union Insight to conduct the latest version of their … Socio-economic group (SEG) and region of Scotland. The data was weighted to ensure representation of the Scottish …
Marketing Automation: cutting-edge or just plain creepy?
… just plain creepy? Toni Bowater at The Union gives a practical insight into marketing automation. … of marketing automation is using it to extract meaningful data, which you can then use to make your customer's journey … journey. If you'd like to speak to someone at The Union about how marketing automation might fit into your …
Digital Marketing Manager
Digital Marketing Manager The Union is a fast-paced agency working with an exciting and … Company Union Job type … future. A chunk of the job is working with numbers, taking data from social media reports (Instagram, Facebook, et al), …
What Google's BERT update means for digital marketers
… Consultant Chris Ayliffe from Arctic Meta writes for Union Digital. Featured image … down into the following steps: Analyse your website data Adjust your content strategy Update existing … or looking to grow your online profile, get in touch. Union Digital have a team of digital marketing and content …
Developing personas to inform functionality and strategy
… on pensions and investments. Hymans Robertson approached Union Insight to develop a new suite of buyer personas and … senior analyst conducted a cluster analysis of the survey data to create a statistically robust set of segments. These …
Iain McLaurin
… and researcher on most quantitative research projects for Union Insight. This includes conducting research … Trust. More recently, Iain has led research projects for Union Insight clients including Food Standards Scotland, … all statistical analysis. In other words, I make sure the data we gather meets your research objectives. …
