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The great cycle of mediocrity

… cycle of mediocrity Michael Hart, The Union’s Creative Director, ponders our innate fear of … Which we all keep forgetting. “ Research reveals a direct correlation between strong advertising creativity and …

Taking a stand

… brands to do the same. Kate Wilson, Account Manager, Union Direct. References https://www.boohooplc.com/ …

Creativity isn’t an optional extra

… Gus Chalmers – Managing Director, Union Direct

Fortune favours the brave

… our precious time – not just at work, but in life. At The Union we call ourselves Agents of Change. Because if we … Kirsty North - Senior Account Director, Union Direct

The mystery of AI and creativity: A problem to be solved or a magical opportunity?

… Here at The Union, we are Agents of Change and with that comes a … them come to life in new and exciting ways. At The Union, we’re not scared of change, we embrace it. We have … Rory Imlach - Senior Art Director, Union Direct

Learn to nurture your creative side

… Ria Jenkins - Senior Copywriter, Union Direct

Mirror, Mirror

… Kirsty North - Senior Account Director, Union Direct

Adapt or die: the female guide to surviving a crisis

… and stores.” Adam Swann, Chief Strategy Officer, The Union Certainly in my own household all this rings … All sources ‘Scotland Mood of the Nation Report, The Union, October 2022’ unless otherwise stated. Download … Kirsty North – Account Director, Union Direct

Have we put a pause on play?

… Sheryl Thompson - Creative Director, Union Direct

Secrets and buys

… At The Union, we work for a lot of different clients, across a lot … Grace Fenwick - Account Executive, Union Direct