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What Google's BERT update means for digital marketers

… break this down into the following steps: Analyse your website data Adjust your content strategy Update existing content Analyse your website data The first port of call whenever Google … update is to check the impact this has had on your website. For SEOs and digital marketers, this response …

UX Masterclass

… myself and the development team the product is invariably a website.  In the dev room we regularly do what we call … objective: design and build the homepage for a dating website for cat lovers. Yes, very niche. The design had two … Quickly convey the purpose of the service, i.e. this is website for connecting cat lovers.  Encourage the user …

Robust new business success for Union

… strategic and creative work, as well as all digital and website development and marketing. This includes maintaining … Meanwhile Union Digital won the tender for a new website for the Mental Welfare Commission for Scotland , as well as a new project to develop a trade website for Loch Ness by Jacobite, the award-winning boat …

What teaching taught us

… light. The aim was to drive potential applicants to our website where we would be able to build the case for … tens of thousands of teachers of tomorrow to our campaign website, smashing our SMART objectives and continuing to … 55% increase in organic website traffic 3 million social media …

Monstrously successful

… Urquhart Castle.  We designed and built the new website that has led to double-digit online sales growth and … Intro link text Visit website Hero image (mobile) … 40% uplift in sales, meaning the website paid for itself in three months

The Union's 2021 Star Award winners

… Digital Strategy The Scottish Goverment’s Parent Club website is a one-stop hub for parents, providing up-to-date, … Club. In comparison to 2019, our work helped increased website users by a massive +310% and the campaigns generated over 2.6 million website sessions. A tangible example of how marketing can …

What teaching taught me

… and out-of-home executions, promoted across Scotland. The website teachinscotland.scot has been further developed … from potential candidates.  In addition to this, the website now features detailed content on how to successfully … will run from 30th November until 15th January 2021. Website: https://teachinscotland.scot/ …

Room to think

… OOH, video and that most critical transactional tool - the website. After all, in this game, there’s no room for … We could not be more pleased with the new website and marketing video which have both exceeded our … 15% increase in online bookings through new website.

Lost Shore’s site goes live as resort gears up for launch

… gears up for launch The e-commerce website for the new Lost Shore Surf Resort went live … for surfing started when he was seven years old.)  The website took over 12 months to develop. Consisting of a … bigger challenges. The award-winning Traffic Scotland website was a massive two-year project; the Lost Shore …

The science behind user-centric design

… were key audiences, their motivations for using the website, their needs and pain points. We then used the … explored perceptions, motivations & barriers, the current website(s) and competitor websites. In-depth interviews are … shaping solutions that had user needs at the center of each website. Hero image (desktop) …