3
Oct

UNION DIRECT CREATES AI-POWERED PENSION MIRROR FOR SCOTTISH WIDOWS

Harnessing the creative potential of AI, integrated engagement agency Union Direct launched client Scottish Widows’ Pension Engagement Season campaign with a bang this year with their brand new ‘Pension Mirror’ tool. Putting the ‘fun’ into pension funds, the tool is already generating buzz both online and in workplaces up and down the country with its innovative age-guessing technology.With a simple look in the digital mirror at pensionmirror.co.uk, the tool will guess a user’s age with amazing accuracy (or occasionally, comical over- or under-estimation!), before providingthe average pensions savings figure for UK savers of that age. Spurred on by this social proof, Scottish Widows pension scheme members can then download the Scottish Widows app in asimple tap, to check their pot and see how they stack up.