15
Dec

BUSINESS STREAM APPOINT UNION DIRECT AS MARKETING AGENCY PARTNER

Business Stream has appointed strategic engagement agency, Union Direct, as their marketing partner following a competitive tender process. Business Stream is one of the UK’s largest water retailers, operating in both Scotland and England’s competitive non-domestic water markets. Headquartered in Edinburgh, the company provides water and waste water services to over 300,000 businesses and has gained external recognition for its commitment to delivering environmental efficiencies both within its own organisation and for its customers. 

27
Oct

BLISS SNACKS OWNER LBV APPOINTS UNION DIRECT TO PROMOTE CRISPY MALLOW RANGE

ightbody Ventures Ltd have appointed creative agency Union Direct to support the launch of their new Bliss Crispy Mallow snack bar range. The Bliss brand offers a range of better-for-you, tasty snack bars, and successfully launched Crispy Mallow UK-wide this summer in a number of retail outlets including Home Bargains and Iceland.  Union Direct, the strategic engagement agency within the Union group of companies, will work on developing a full promotional campaign for the new year featuring social, PR and experiential elements, with sampling events run through its sister agency, Union Connect.  

3
Oct

UNION DIRECT CREATES AI-POWERED PENSION MIRROR FOR SCOTTISH WIDOWS

Harnessing the creative potential of AI, integrated engagement agency Union Direct launched client Scottish Widows’ Pension Engagement Season campaign with a bang this year with their brand new ‘Pension Mirror’ tool. Putting the ‘fun’ into pension funds, the tool is already generating buzz both online and in workplaces up and down the country with its innovative age-guessing technology.With a simple look in the digital mirror at pensionmirror.co.uk, the tool will guess a user’s age with amazing accuracy (or occasionally, comical over- or under-estimation!), before providingthe average pensions savings figure for UK savers of that age. Spurred on by this social proof, Scottish Widows pension scheme members can then download the Scottish Widows app in asimple tap, to check their pot and see how they stack up.

17
Jun

UNION WINS BIG AT 2023 MARKETING STAR AWARDS

The Union won a Gold plus six Silvers at The Marketing Society Scotland Star Awards 2023. The agency was nominated ten times prior to the event, including being shortlisted for Agency of the Year for the 14th year running. Michael Hart, the agency’s Creative Director, was also nominated for Inspiring Agency Leader. Over 30 agencies and companies were shortlisted in the highly competitive event. The awards are judged annually by panels of marketing experts; with the goal of benchmarking the effectiveness of marketing investment. The Union’s winning clients were: Hankey Bannister whisky, South of Scotland Destination Alliance, Transport Scotland, Scottish Government,  Scottish National Blood Transfusion Service, and Ten Hill Place Hotel. All parts of the Union Group were involved; with entries from The Union, Union Direct and Union Digital.

28
Apr

UNION TOPS NOMINATIONS FOR THE 2023 STAR AWARDS

The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards, which is to be held in June this year. The annual awards event is the benchmark for marketing effectiveness in Scotland, with over 30 agencies and clients nominated. The dinner is expected to be attended by over 600 marketing experts from Scotland’s leading brands and businesses as well the nation’s top agencies. Several agencies from the rest of the UK are also named.