17
Jan

UNION GROUP SECURES SCOTTISHPOWER WIN

Scotland’s largest independent marketing agency group, The Union, has succeeded in winning not one, but two highly competitive pitches, to be named as ScottishPower’s lead creative agency. Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the group, with the work sitting across both The Union and Union Direct arms of the business. The three-year contract will see The Union and Union Direct focus on promoting ScottishPower’s energy products and services to both business and consumer audiences. The appointment will cover strategic planning, data segmentation, customer journey planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide integrated campaign, spotlighting ScottishPower’s green energy technology products, from EV chargers, heat pumps and solar panels to 100% green tariffs.

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28
Apr

UNION TOPS NOMINATIONS FOR THE 2023 STAR AWARDS

The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards, which is to be held in June this year. The annual awards event is the benchmark for marketing effectiveness in Scotland, with over 30 agencies and clients nominated. The dinner is expected to be attended by over 600 marketing experts from Scotland’s leading brands and businesses as well the nation’s top agencies. Several agencies from the rest of the UK are also named.

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16
Aug

UNION APPOINTED TO THREE SCOTTISH GOVERNMENT MARKETING FRAMEWORKS

The Union has been successful in gaining a place on three of the new Scottish Government marketing frameworks, also referred to as the ‘marketing rosters’. The rosters are tendered every four or five years; although this latest framework was delayed a year due to the pandemic. Agencies on the frameworks gain the right to tender for Scottish public sector marketing contracts, but are no guarantee of work. The Union has been appointed to three lots; 1) Creative Services above £50K, 2) Creative Services below £50K, and 3) Digital Marketing Services. Each framework is limited to five or six agencies.

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30
Jun

PROMOTIONS AT THE DOUBLE IN THE UNION GROUP

The Union Group is pleased to announce two key new promotions which strengthen the Union’s management team and signal the next generation of leaders for one of Scotland’s top creative agencies. Louise Killough has been promoted to Deputy Managing Director of The Union and simultaneously Emma Campbell is being promoted to Deputy Managing Director of sister agency, Union Direct. (As it happens, Louise and Emma are also sisters. And no ordinary sisters; identical twins, no less.) Previously the Union’s Client Services Director, in her new role Louise will continue to manage client business and oversee the account management function, while also be responsible for the financial performance and overall strategy direction of the agency. She will continue to work closely with other board members: Ian McAteer (Chairman), Michael Hart (Creative Director) and Heather Blair (Finance Director).

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30
May

‘LOVE ME!’ WAIL THE FRANKENSTEIN MONSTERS OF INTEGRATED DIGITAL CAMPAIGNS

Flirting with pretension, some marketers describe themselves as storytellers.  Advertisers, professional influencers, PR pros, videographers and SEOs have all said it.  It’s a lofty claim, but is it accurate?  Advertising campaigns must be fantastically creative and compelling but also commercial.  Our work, art, science and efforts push towards a goal, or we must look again at the brief and bill. So, we’re no Mary Shelley, and we’re not publishing anonymously just to get the story told.  After the optimistically hoped TV campaign budget failed to materialise, Shelly never grudgingly made a 15-second social media cut of a novel, and I doubt Shelly thought much about distribution and media channels. But we do make Frankenstein monsters.  Often, that’s tragic, but it does not need to be that way; later on, I’ll quickly discuss some artificial people who found love.

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12
Apr

UNION APPOINTS DIGITAL EXPERT TO BOLSTER GROWTH PLANS

The Union has appointed Andrew Girdwood (aka Girdy) as Digital Strategist in their growing digital team. Andrew has over 20 years’ experience in digital marketing, tech innovation and strategy. He has worked in some of top digital agencies such as bigmouthmedia, Digitas, and was previously Head of Media Technology at Leith. The Union has seen significant growth in their digital offering and services over the last 12 months including a continued focus on digital marketing services such as SEO and PPC, and this has been elevated further with Girdy’s appointment.  The Union are seeing clients more and more looking for a full service digital offering; from website design and build, to digital marketing and content strategy, and have been careful to hire the right people to not only help support their growth strategy but to embody their company culture, which is really important to them.

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8
Apr

UNION GROUP COMPANIES NOMINATED FOR 23 MARKETING STAR AWARDS

Union Group companies; The Union, Union Direct and Union Data, have been nominated for 23 awards for the upcoming Marketing Society Scotland Star Awards. The awards have been the litmus test for marketing effectiveness and creativity for the last 15 years in Scotland. The Union was named Agency of the Year in 2021; however this year’s 23 nominations is a record for the agency. The nominations are in 13 categories; across a total of ten different clients. The breadth and depth of recognition, even at this stage, reflects both an intensely busy 2021 for the agency but also the wide set of marketing services the agency offers clients.

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19
Aug

A RAFT OF NEW BOARD APPOINTMENTS AT THE UNION

The Union has promoted four of its senior management team to the boards of its businesses. This is the first time new Directors have been appointed for many years and represents a planned approach to succession, as well as a careful development the Union Group of businesses. Louise Killough, The Union’s Client Services Director, is appointed to the board of Union Advertising. Louise has been with the agency for over 16 years, and now leads the agency account management team. She also leads on client development and the agency’s financial performance. She has considerable client experience across many sectors, including Scottish Government, Quality Meat Scotland, VisitScotland, Children’s Hearings Scotland (CHS), Scottish Enterprise, Reebok, Warburtons and Highland Spring.  Louise also sits on the Marketing Society Scotland committee.

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17
Aug

AD MAN OR MAD MAN?

Simon was my creative partner, business partner, dearest friend, confidant and regularly an exasperating bugger. He used to joke that ours was the only relationship he had managed to maintain – Jane called me his ‘second wife’. We met in 1985, I was creative director of Ash Gupta Advertising and he was a copywriter at CDP Marr when we were both involved in D&AD student workshops. Although quite different characters, we immediately hit it off and cemented our friendship over large gin and tonics at the Caledonian Hotel. As fate would have it, we were thrown together at Hall Advertising the following year when I had decided to move to Australia and was invited by Jim Downie to work at Halls whilst waiting for my paperwork to come through. Simon had moved to Halls and was now Jim’s copywriter. The three of us shared an office, but Jim lived in wall-to-wall meetings, so we worked on various jobs together.

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16
Aug

THE UNION MAKES A REGAL APPOINTMENT

The Union has appointed Lisa King as Senior Planner in the agency’s Planning Department. Lisa has over 20 years’ experience in branding, customer loyalty, social marketing and behaviour change. Lisa has sought to get under the skin of a diverse range of people: from young knife carriers in Glasgow, to shortbread biscuit eaters and Bollywood film fans. She began her career as a junior account handler for recruitment marketing consultancy TMP Worldwide, before discovering a passion for insight in their in-house research team. Time spent at market research agencies in London and Edinburgh saw her working across many sectors, and included clients such as VisitScotland, Quality Meat Scotland, The Army, the Home Office, NatWest, Scottish Government and Highland Spring.

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18
Jun

THE UNION IS AGENCY OF THE YEAR 2021

At last night’s Marketing Society Scotland Star Awards The Union was crowned Agency of the Year 2021. This is the fourth time the agency has achieved this recognition, previously winning in 2010, 2015 and 2017. The agency also won three Gold awards, one Silver and one Bronze. An entry for the Scottish Government’s Parent Club marketing won Gold in the Digital Strategy category. Also for the Scottish Government, the campaign to tackle period inequality and discrimination won a Gold in the Marketing in Society category. 

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7
Dec

WHAT TEACHING TAUGHT ME

The Union has launched a new campaign for the Scottish Government to encourage new recruits into a teaching career in Scotland. The campaign aims to challenge perceptions of the career and showcase the variety, progression and rewarding moments that a career in teaching can provide.

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23
Oct

UNION WIN FOUR MARKETING SOCIETY STAR AWARDS

The Union won four awards at the 2020 Marketing Society Scotland Star Awards last night. The awards recognise the best-in-class marketing campaigns of the previous 12 months. The agency picked up a Gold and a Silver for Scottish Government – Nursing Recruitment, and two Bronze awards; one for Sterling Furniture and the other for the National Libraries of Scotland.

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10
Sep

NEW IDENTITY FOR WORLD SUICIDE PREVENTION DAY

The Union has developed a brand for World Suicide Prevention Day for SAMH, Scotland’s mental health charity. SAMH is calling on everyone in Scotland to work together to save lives. Every day in Scotland, an average of two people die by suicide. The 10th of September marks World Suicide Prevention Day, an opportunity to reflect on the role everyone can play in saving lives.

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5
Aug

THE SOUTH OF SCOTLAND IS READY FOR BUSINESS

With tourism and hospitality businesses reopening their doors and welcoming back visitors, The Union is thrilled to announce the launch of a new campaign for the South of Scotland Destination Alliance (SSDA). The ‘Twinned with Tourism’ campaign aims to promote best practice in safe travel across the Scottish Borders, Dumfries and Galloway.

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17
Jun

THE FUTURE OF EVENTS

There’s no escaping that the Covid-19 global pandemic has drastically shifted how we communicate with one another on both a personal and business level. Leading brands are already addressing the challenge head on. This week’s London Fashion Week, is offering a packed virtual programme, replacing catwalks with films, podcasts, live-streamed discussions and even a virtual afterparty. While Fern Cotton’s wellness festival, Happy Place, is a great example of how we can provide a festival feel even from afar, with a whole month of events!

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18
Mar

BUSINESS AS UNUSUAL FOR THE UNION

We are The Union. It’s a name that emphasises the power of the collective. If ever there was a time when we need to draw upon one another for support, help and reassurance, it’s surely now. We don’t need to tell you about the very real threat Coronavirus poses to our families, communities and businesses. But we do know that working smarter, working safer and working together will help us overcome it. In keeping with the latest government advice we will, for the safety and wellbeing of our people, clients and suppliers, be implementing a work from home policy with immediate effect. It’s a change that changes very little in our ability to deliver uninterrupted service to our clients. Video conferencing, phone and email communication lines remain open, fluid and flexible for all communications and meetings.

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4
Feb

NEW CAMPAIGN FOR TRANSPORT SCOTLAND

The Union is delighted to announce the launch of the brand new campaign for Transport Scotland, which went live today. The campaign, ‘Smart Travel’, aims to increase awareness of smartcard interoperability in Scotland. One of the primary campaign objectives is to increase the public’s use of smartcards and other forms of ‘smart’ travel, such as contactless and mobile tickets. The campaign follows the soft launch of the Smart Travel website in November 2019. The Union’s brief was to capture the nation’s attention and raise awareness. The Union created a fully integrated campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country.

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27
Jan

THERE’S MORE TO CARE THAN CARING

The Scottish Government have launched a national recruitment campaign for Adult Social Care workers, created by The Union. Recruitment pressures for frontline Adult Social Care workers have been rising and vacancies are becoming harder to fill. This campaign aims to raise the profile of a career in Adult Social Care (ASC) and encourage people to apply for a role. The campaign was developed following research with the target audience (aged 22-45, considering a career change) and current workforce employees who suggested that vacancies are difficult to fill due to perceptions of the career.

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20
Jan

AN OPEN CONVERSATION ABOUT PERIODS

The Union has created a new groundbreaking campaign for the Scottish Government to challenge the stigma around periods and encourage greater openness and honesty. The integrated campaign is aimed at 16-24 year olds. The ‘Let’s Call Periods, Periods’ advertising shows how, as a society, we use all kinds of different expressions to avoid using the word ‘periods’, which is, after all, a natural bodily function experienced by more than 50% of the population.

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15
Jan

SCOTLAND STARTS HERE

The Union has launched a new campaign with Midlothian and Borders Tourism Activation Group (MBTAG) to promote the Scottish Borders and Midlothian as a tourist destination. The aim of the campaign is to raise awareness of the region to international and domestic travellers to increase tourism footfall.

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1
Dec

SKYE GIN LAUNCHED IN TIME FOR CHRISTMAS

The Isle of Skye Brewing Company has launched its first gin, Skye Gin. The new product is distilled and bottled by hand in the small village of Uig on the Isle of Skye. The small batch gin is distilled in a custom-built copper still, nicknamed ‘Flora’ by the company. The Isle of Skye Brewing Company has 25 years of experience brewing award-winning ales, such as Skye red and Skye Gold. The gin took three years planning and research to develop. The botanicals used for the first gin, The Storr, include juniper, rosehip, coriander, sweet peel, black peppercorn, orris root, liquorice root, heather, plus locally sourced wild angelica and meadowsweet. This results in a refreshing and aromatic spirit.

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27
Nov

WHAT DID YOU DO TODAY?

The Union has launched a new campaign for the Scottish Government to encourage young people to choose a career in healthcare (nursing, midwifery and allied health workers) after a commitment to deliver an extra 2,600 nursing and midwifery training places. The campaign, ‘What did you do today?’, aims to showcase the importance of the roles in healthcare and the variety of opportunities available within the industry.

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19
Jun

SCOTTISH ENLIGHTENMENT CAMPAIGN FOR NATIONAL LIBRARY

The Union has produced its first work for the National Library of Scotland, following its appointment earlier in the year after a competitive pitch. The new campaign promotes the Library’s exhibition on the Scottish Enlightenment, ‘Northern Lights’. The work, featuring arresting photography by David Boni, will run OOH and on social channels. The exhibition takes a fresh look at one of the most concentrated periods of intellectual exploration the world has ever seen, a time when polymaths peer-reviewed, challenged and encouraged one another’s work through the many social networks available to them.

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14
Jun

UNION SCOOPS SEVEN STARS AT 2019 MARKETING SOCIETY AWARDS

The Union won a total of seven Star Awards at the annual Marketing Society Scotland Star Awards, held in Glasgow on 13th June. The agency won a Gold for Len’s Self Storage in the Retail category and four Silvers – Brand Scotland (Digital Strategy and International Marketing), Loch Ness by Jacobite (Tourism, Leisure and Sport) and Food Standards Scotland (Public Sector), as well as a Silver and Bronze for National Confidential Forum (Marketing in Society and Marketing Planning). The awards resulted in the agency being the second most awarded on the night, out of around 30 agencies nominated. The Union has now won 33 Star Awards in the last four years, demonstrating consistency in delivering highly effective campaigns and quality of output. The agency was also nominated in the Agency of the Year category for the eighth consecutive year, with Louise Killough, Client Services Director nominated in the Inspirational Agency Leader category. Liam Beisty from The Union was nominated for Rising Creative Star and Emily Hall for Rising Agency Star.

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30
Apr

ROBUST NEW BUSINESS SUCCESS FOR UNION

2019 has started with Union group companies winning a raft of new accounts, both public and private sector. Late in 2018 and in the first few months of 2019 the agency saw record levels of enquiries, tenders and pitches which has resulted in several key new clients. In the public sector the agency was awarded the Scottish Government’s ‘Smarter Wealthier Fairer’ portfolio of projects, which covers a wide range of important policy areas, from teacher, healthcare and tourism recruitment to new social security benefits, period poverty and Scotland’s Census.

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24
Sep

KEN DIXON JOINS THE UNION’S LEADERSHIP TEAM AS PLANNING DIRECTOR

The Union has appointed Ken Dixon to head up the agency’s Planning Department. Ken has over 20 years’ experience in brand development, brand architecture, communication and strategy. He has worked in agencies in London, Hong Kong and Edinburgh, ranging from boutique ‘hot-shops’ (such as St Luke’s) to multi-nationals Ogilvy and Leo Burnett. In 2002 he co-founded Newhaven in Edinburgh (after a short spell at The Leith Agency) which went on to win a host of awards for creativity and effectiveness with both public and private sector clients including ABInBev, Iberdrola, HBOS, and The Scottish Government. 

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31
Jan

DOES THE SIZE OF YOUR AGENCY MATTER?

Union Creative Director, Michael Hart, muses on the importance (or not) of the size of a creative agency and what scale does and doesn’t offer clients.

Small is beautiful. Big is reliable. No-one got fired for hiring IBM. We’re all familiar with the maxims. In the communications world the small, fleet-of-foot startups sit in one corner while the big guns squat in the other. The small players will say they have smaller overheads, less bureaucracy, quicker reaction times. The big ones counter with scale, experience, dependability.

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12
Jun

UNION NAMED 2017 AGENCY OF THE YEAR

The Union has been named 2017 Star Agency of the Year at the Marketing Society Star Awards in Scotland. The agency, together with sister agency Union Direct, collected 4 Golds, 5 Silvers and 4 Bronzes on the awards night. The event was held at the SWG3 venue in Glasgow, a gathering of over 500 marketing people, both agency and clients. Scottish comedian Susan Calman was the host for the evening.

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13
Apr

UNION AND UNION DIRECT SHORTLISTED FOR 2017 STAR AWARDS

Nominations for the 2017 Marketing Star Awards have been released and The Union, together with sister company Union Direct, have been nominated a staggering 19 times in total, the highest number of nominations for any agency. The awards, run by the Marketing Society, are Scotland’s premier marketing event, recognising marketing effectiveness across numerous categories.

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27
Mar

UNPRECEDENTED HISTORY BUG GRIPS SCOTLAND

Doctors in Scotland are at a loss to explain the outbreak of a bug that’s spreading rapidly across the country and affecting thousands. Celebrated TTNN news anchor Casey Kaplinksi, who broke the story, said: “I’ve covered Watergate, Reagan’s inauguration and the moon landing but the History Bug is possibly the biggest story of them all.”

The source of the bug has been traced to over 70 sites across Scotland – all owned and managed by Historic Scotland. The experts there are calling it THE HISTORY BUG and are encouraging people to see the symptoms at getthebug.scot or report it using the hashtag #getthebug.

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21
Mar

GONGS GALORE AT 2017 TRAVEL MARKETING AWARDS

The Union has been awarded at the prestigious 2017 Travel Marketing Awards, held at the Grosvenor House Hotel in London. The agency won three awards for work on VisitScotland’s global advertising and marketing account. A Bronze was awarded for Best Use of Video, and another Bronze for Best Use of Content, plus the Gold for Integrated Campaign of the Year (over £1m spend).

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18
Oct

UNION WELCOMES WORLDWIDE PARTNER AGENCIES TO EDINBURGH

The Union in Edinburgh is hosting the 2016 EMEA Worldwide Partners Inc. (WPI) regional agency meeting this week. 40 delegates from independent partner agencies in Europe, Middle East and Africa will gather in the capital city for three days of conference time. Delegates will hear from speakers including Paul Bainsfair, Director General of the IPA, Charles Smith, Director of Marketing at VisitScotland, Pippa Goodman of the Future Foundation and Dan Southern of Contagious Communications.

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14
Oct

UNION TOPS 2016 SCOTTISH CREATIVE AWARDS

The Union has topped the table at the 2016 Scottish Creative Awards, held in Glasgow this month. The agency won seven Awards and seven Commendations at the annual event which celebrates the best in Scottish advertising, design, digital communications and marketing.

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1
Sep

UNION LEAD NOMINATIONS FOR THE 2016 SCOTTISH CREATIVE AWARDS

The Union is delighted to hear that the agency has been nominated no less than 27 times in 20 categories for the upcoming 2016 Scottish Creative Awards. Numerous Union clients are nominated, some several times.

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4
Aug

NEW WEBSITE FOR CALEDONIAN BREWERY LAUNCHES

The Union’s new website for Caledonian Brewery has just launched in conjunction with their sponsorship of the 2016 Edinburgh Fringe Festival. Building on the brewery’s ‘Adventure Awaits’ platform, also developed by The Union, the new site showcases the breweries range of beers and their incredible story.

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10
Jun

STARRY NIGHT FOR THE UNION AT MARKETING AWARDS

The Union enjoyed another good night at the 2016 Marketing Star Awards, held at a dinner in Edinburgh last night. Over 550 guests gathered for the premier event in the Scottish marketing calendar. The Union won a Gold, four Silvers and two Bronze awards across a number of clients.

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16
May

UNION LEADS THE WAY WITH 15 STAR NOMINATIONS

The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Categories nominated in include Brand Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, Public Sector (x3), Tourism Leisure & Sport (x2) and Retail.

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10
Feb

EUAN AULD AND PAUL McDONALD PROMOTED TO DEPUTY CREATIVE DIRECTORS

The Union is delighted to announce the promotion of Euan Auld and Paul McDonald to Joint Deputy Creative Directors of the agency. Euan and Paul have produced some of The Union’s best work in the last 6 years. Their creativity in the last 12 months for the global VisitScotland campaign in particular has demonstrated a maturity that cements their position as one of the top creative forces in Scotland.

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10
Dec

NEW SMOKE ALARM AD TAKES THE BREATH AWAY

Our new social media campaign for The Scottish Fire and Rescue Service encourages people to get a smoke alarm this winter. With over 5000 house fires a year in Scotland, the need is as great as ever.

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5
Feb

HARDIE AND HART PROMOTED IN UNION MANAGEMENT SHUFFLE

The Union has announced that Kyle Hardie has been promoted to the role of managing director and Ian McAteer, who has held the role of MD since 1996, becomes chairman of the agency.

The move follows Hardie’s promotion to the agency’s board of directors in 2011 and at that time taking on the role of deputy managing director. As MD he will be responsible for day-to-day running of the business as well as heading up the agency’s account management team and leading on some of the agency’s key clients.

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24
Jan

UNION REVEALS REBRANDING WORK FOR FOUNDATION SCOTLAND

Foundation Scotland, formerly The Scottish Community Foundation, has worked with The Union on a rebrand project, including a new name and visual identity. As well as the new identity the Foundation has also introduced a new strapline – ‘Where philanthropy meets community’ – in order to clarify the depth and breadth of the Foundation’s work.

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7
Aug

UNION CELEBRATES 10th BIRTHDAY

The Union celebrated its 10th anniversary in business with a party. Held at the agency’s offices in Inverleith Terrace, 250 guests enjoyed an evening of entertainment and food, as the offices were converted into a nightclub for the event.

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4
Apr

UNION USES PINT-SIZED JOCKEY TO ADVERTISE JOHN SMITH’S SPONSORSHIP OF THE GRAND NATIONAL

The Union created a new piece of trade adverting to highlight John Smith’s sponsorship of the John Smith’s Grand National. The event is the UK’s largest single sporting event, and the deal is further evidence of S&N UK’s commitment to the UK’s number one ale.

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2
Nov

UNION EVOKES GOLDEN AGE OF TRAVEL FOR SCOTTISH & NEWCASTLE INTERNATIONAL

The Union has launched a new global press and direct marketing campaign for Scottish & Newcastle International. Briefed earlier this year to develop a campaign to increase the profile of S&N in the international travel retail arena, The Union has created a series of iconic images that mimic the timeless travel posters of the 1920s and 30s.

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4
Oct

UNION MOVES INTO A NEW HOME

The Union has moved from its offices in Rodney Street, where it has been based since 1997. The agency has purchased new offices in Inverleith Terrace – a church building previously owned by the Church of Scotland. The new offices will be filled with over 60 staff from The Union, plus the direct marketing and internet divisions of the business.

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12
Jun

UNION REVEAL NEW ANTI-AGEISM CAMPAIGN

The Union has developed a high profile advertising campaign for Lothian Health Board using favourable images of older people with the objective of encouraging a more positive attitude from the younger generation. The campaign features a 60 second cinema commercial based on the highly commended Sony Playstation ‘Double Life’ TV ad.

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1
Jan

UNION SECURES THE NATIONAL GALLERIES OF SCOTLAND ACCOUNT

The Union has secured The National Galleries of Scotland’s advertising account. The account includes The National Gallery of Scotland, The Scottish National Gallery of Modern Art, the Dean Gallery and the National Portrait Gallery. The first work undertaken by The Union will be a cross media campaign for the world’s first exhibition of Rembrandt’s Women.

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1
Mar

THE UNION OPENS FOR BUSINESS

The Union Advertising Agency was launched today in Edinburgh. The business is founded and backed by three former Faulds Advertising Directors, Joint Creative Directors Andrew Lindsay and Simon Scott, and Client Services Director Ian McAteer. The three leave the agency with immediate effect and have opened offices in 1 St Colme Street, Edinburgh.

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