Archives
13
Apr
UNION AND UNION DIRECT SHORTLISTED FOR 2017 STAR AWARDS
Nominations for the 2017 Marketing Star Awards have been released and The Union, together with sister company Union Direct, have been nominated a staggering 19 times in total, the highest number of nominations for any agency. The awards, run by the Marketing Society, are Scotland’s premier marketing event, recognising marketing effectiveness across numerous categories.
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Mar
GONGS GALORE AT 2017 TRAVEL MARKETING AWARDS
The Union has been awarded at the prestigious 2017 Travel Marketing Awards, held at the Grosvenor House Hotel in London. The agency won three awards for work on VisitScotland’s global advertising and marketing account. A Bronze was awarded for Best Use of Video, and another Bronze for Best Use of Content, plus the Gold for Integrated Campaign of the Year (over £1m spend).
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Oct
UNION TOPS 2016 SCOTTISH CREATIVE AWARDS
The Union has topped the table at the 2016 Scottish Creative Awards, held in Glasgow this month. The agency won seven Awards and seven Commendations at the annual event which celebrates the best in Scottish advertising, design, digital communications and marketing.
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May
UNION LEADS THE WAY WITH 15 STAR NOMINATIONS
The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Categories nominated in include Brand Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, Public Sector (x3), Tourism Leisure & Sport (x2) and Retail.
Read more >>10
Feb
VISITSCOTLAND LAUNCHES FIRST EVER GLOBAL CAMPAIGN
VisitScotland, Scotland’s national tourism organisation, today launches its first-ever global communications campaign, through Edinburgh agency The Union. ‘Scotland. A spirit of its own’, will promote Scotland across key markets including the UK, Canada, the US, France, Germany, and Australia.
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May
UNION APPOINTED BY VISITSCOTLAND FOR GLOBAL BRAND BRIEF
We’re delighted to report that VisitScotland has appointed The Union for a new global brand brief. It’s the first time a single creative approach for all markets has been adopted. The campaign will promote Scotland as a tourism destination to all VisitScotland’s key markets, which includes the UK, Europe and USA, The new brief is to create a single unifying proposition and creative idea to exploit the creative opportunities on and offline, in paid for, and earned media channels.
Read more >>18
Mar
UNION DIRECT AND VISITSCOTLAND TRIUMPH AT THE TRAVEL MARKETING AWARDS
Union Direct have won a prestigious UK Travel Marketing Award in London this week. The awards, organised by the Chartered Institute of Marketing, celebrate the effectiveness of marketing in the travel and tourism sector each year. Union Direct won the Direct Marketing category for its work on VisitScotland; for the ‘Winter White’ promotion.
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Dec
UNION CREATE NEW TV AD FOR HOMECOMING SCOTLAND
The Union has created a new 60 second TV spot for Homecoming Scotland 2009, the nation-wide tourism event planned for 2009. Homecoming Scotland will feature over 200 events throughout the year, aimed at both the international tourism market and domestic Scots.
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