8
Apr

UNION GROUP COMPANIES NOMINATED FOR 23 MARKETING STAR AWARDS

Union Group companies; The Union, Union Direct and Union Data, have been nominated for 23 awards for the upcoming Marketing Society Scotland Star Awards. The awards have been the litmus test for marketing effectiveness and creativity for the last 15 years in Scotland. The Union was named Agency of the Year in 2021; however this year’s 23 nominations is a record for the agency. The nominations are in 13 categories; across a total of ten different clients. The breadth and depth of recognition, even at this stage, reflects both an intensely busy 2021 for the agency but also the wide set of marketing services the agency offers clients.

Read more >>

18
Mar

BUSINESS AS UNUSUAL FOR THE UNION

We are The Union. It’s a name that emphasises the power of the collective. If ever there was a time when we need to draw upon one another for support, help and reassurance, it’s surely now. We don’t need to tell you about the very real threat Coronavirus poses to our families, communities and businesses. But we do know that working smarter, working safer and working together will help us overcome it. In keeping with the latest government advice we will, for the safety and wellbeing of our people, clients and suppliers, be implementing a work from home policy with immediate effect. It’s a change that changes very little in our ability to deliver uninterrupted service to our clients. Video conferencing, phone and email communication lines remain open, fluid and flexible for all communications and meetings.

Read more >>

24
May

THE DEVIL’S IN THE DATA

When we formed Union Data a little over six months ago we had a simple goal: to drive more effective marketing for our clients by unleashing the creative power of data for the common good. An approach we call data sharpening. There couldn’t have been a better time. Client demand was high and data is a hot topic. In part because of the imminent arrival of GDPR but also because of the genuine opportunities opening up to us by the constant advances in tech. Then it happened. The Cambridge Analytica scandal. And in a moment the conversation turned from talking about the power of data to trying to work out if data was the devil.

Read more >>