18
Mar

BUSINESS AS UNUSUAL FOR THE UNION

We are The Union. It’s a name that emphasises the power of the collective. If ever there was a time when we need to draw upon one another for support, help and reassurance, it’s surely now. We don’t need to tell you about the very real threat Coronavirus poses to our families, communities and businesses. But we do know that working smarter, working safer and working together will help us overcome it. In keeping with the latest government advice we will, for the safety and wellbeing of our people, clients and suppliers, be implementing a work from home policy with immediate effect. It’s a change that changes very little in our ability to deliver uninterrupted service to our clients. Video conferencing, phone and email communication lines remain open, fluid and flexible for all communications and meetings.

Read more >>

4
Feb

NEW CAMPAIGN FOR TRANSPORT SCOTLAND

The Union is delighted to announce the launch of the brand new campaign for Transport Scotland, which went live today. The campaign, ‘Smart Travel’, aims to increase awareness of smartcard interoperability in Scotland. One of the primary campaign objectives is to increase the public’s use of smartcards and other forms of ‘smart’ travel, such as contactless and mobile tickets. The campaign follows the soft launch of the Smart Travel website in November 2019. The Union’s brief was to capture the nation’s attention and raise awareness. The Union created a fully integrated campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country.

Read more >>

15
Jan

SCOTLAND STARTS HERE

The Union has launched a new campaign with Midlothian and Borders Tourism Activation Group (MBTAG) to promote the Scottish Borders and Midlothian as a tourist destination. The aim of the campaign is to raise awareness of the region to international and domestic travellers to increase tourism footfall.

Read more >>

21
Aug

NEW WEBSITE FOR MENTAL WELFARE COMMISSION FOR SCOTLAND

Union Digital has launched a new website for the Mental Welfare Commission for Scotland. The new site offers an improved visitor experience with enhanced search capability. The Commission was originally set up in 1960 under the Mental Health Act. Its remit is to be “a leading and independent voice in promoting a society where people with mental illness, learning disabilities, dementia, and related conditions are treated fairly, have their rights respected, and have appropriate support to live the life of their choice.”

Read more >>

30
Apr

ROBUST NEW BUSINESS SUCCESS FOR UNION

2019 has started with Union group companies winning a raft of new accounts, both public and private sector. Late in 2018 and in the first few months of 2019 the agency saw record levels of enquiries, tenders and pitches which has resulted in several key new clients. In the public sector the agency was awarded the Scottish Government’s ‘Smarter Wealthier Fairer’ portfolio of projects, which covers a wide range of important policy areas, from teacher, healthcare and tourism recruitment to new social security benefits, period poverty and Scotland’s Census.

Read more >>

6
Dec

UNION DIGITAL LAUNCH NEW WEBSITE FOR FOOTBALL AID

Union Digital have created a new website for Football Aid, the charity which raises funds for good causes through organising charity football matches across the UK, Europe and USA. Football Aid has been helping good causes for over 18 years now, through the innovative and creative concept of facilitating fans to ‘live the dream’ of playing in their club colours, at their club’s stadium, coached and supported by legends from their favourite team.

Read more >>

28
Jun

ARTIFICIAL PARADISE: THE INTERIOR DECORATION OF OUR REALITY

Picture this. You’re at a music festival. Your favourite band is playing. You’re among the raucous hedonists with flowers in their hair. However, there is one difference. You’re the only person who isn’t simultaneously raving and recording the whole thing on your phone and uploading it to Instagram, Snapchat and Facebook while it is taking place. This phenomenon has become our new normal. More and more people interrupt living their actual lives to construct a utopian online identity. And by doing so, they let this fantasy world supersede really living the experience.

Read more >>

28
Feb

MARKETING AUTOMATION: CUTTING-EDGE OR JUST PLAIN CREEPY?

It’s likely you’ve already seen at least one over-enthusiastic salesperson at a roadshow or expo by now, gesticulating wildly about the easy wins to be had with marketing automation. Call it personalisation, ‘hyper’ segmentation, or ‘marketing to an audience of one’, but in the simplest sense, marketing automation is just using purpose-built platforms to give you extra insights about your customers and make automated decisions based on those insights.

Read more >>

6
Apr

NEW PROSTATE SCOTLAND WEBSITE LAUNCHED

As part of prostate cancer awareness month Prostate Scotland, has launched a new website to provide information about prostate cancer and disease, its symptoms and treatments. The website, designed and built by Union Digital, (www.prostatescotland.org.uk) provides a wealth of information for people with prostate disease as well as prostate cancer, is aimed at men and their families.

Read more >>