25
Apr

UNION GAINS TOTAL OF 15 NOMINATIONS FOR 2024 STAR AWARDS

The shortlist for the 2024 Marketing Society Scotland Star Awards has been published, and the The Union is delighted to see that it has gained a total of 15 nominations. The Union, and group companies Union Direct and Union Connect, gained 11 nominations for client case studies. Clients nominated included The Scottish Government, Police Investigations & Review Commissioner, Zero Waste Scotland, schuh, The Data Lab and Scottish Widows. The agency is nominated across 7 categories; Marketing & Planning Insights, Marketing in Society, Brand Experience, Digital Communication, Financial and Professional Services, Public Sector and Retail & Hospitality.

17
Jan

UNION GROUP SECURES SCOTTISHPOWER WIN

Scotland’s largest independent marketing agency group, The Union, has succeeded in winning not one, but two highly competitive pitches, to be named as ScottishPower’s lead creative agency. Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the group, with the work sitting across both The Union and Union Direct arms of the business. The three-year contract will see The Union and Union Direct focus on promoting ScottishPower’s energy products and services to both business and consumer audiences. The appointment will cover strategic planning, data segmentation, customer journey planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide integrated campaign, spotlighting ScottishPower’s green energy technology products, from EV chargers, heat pumps and solar panels to 100% green tariffs.