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The Union have produced two new TV commercials for Specially Selected Scotch Beef. The Scottish farming industry has had a torrid time over recent months and the new campaign aims to restore faith in Scottish meat, highlighting the outstanding quality standards which the Specially Selected assurance scheme represent. The humorous ads feature “Glen”, a strapping, healthy, kilted Scotsman representing Specially Selected Scotch as he strides through his beautiful, natural Scottish Highland environment. A light-hearted comparison is made between Glen and his non-Specially Selected counterpart, John, who does not benefit from Glen’s lifestyle and surroundings. The ads are initially being shown in Scotland only over a 6 week period but will hit screens in the south of England in Spring 2002. The TV in Scotland is being supported by a nationwide outdoor campaign of 48-sheets and 6-sheets. Early signs suggest that Glen is becoming something of a heart-throb across Scotland, with housewives reportedly liberating promotional posters to adorn kitchen walls.