16
Jun

THE GREAT CYCLE OF MEDIOCRITY

Topic-wise, ‘creativity’ must be the most poisoned of chalices. So many great minds have covered this subject in infinite, erudite detail. I could save you all five minutes and just encourage you to watch the late, great Ken Hutchison’s TED Talk on creativity (what, you haven’t seen it?) or devour the works of Naomi Klein, Dave Trott, David Ogilvy et al. That would be my advice. But then again, you’ll soon forget what they say, because creativity’s first problem is our inability to remember its worth. Any nugget of wisdom gleaned from those giants will only reside temporarily in our craniums. We learn and forget, learn and forget. A cycle that continues in perpetuity because conformity, and as a consequence, mediocrity, is our default setting.  

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