Online dating launch
Cupid plc had just listed on the AIM market and asked The Union to help promote their BeNaughty.com online dating site into a rapidly growing and maturing market. BeNaughty is positioned firmly in the ‘adult’ dating sector of the market. Thus our proposition, and the creative work, ‘cut to the chase’ – in the spirit of the brand. The campaign quickly delivered results, delivering new accounts and a net ROI within weeks of launch.