Choo &

ScotRail 1997-2003

Between 1997 and 2003 The Union developed the advertising and promotion for ScotRail, which was being run¬†under franchise by National Express. Key to the challenge was encouraging rail use versus the car; and promoting the new 15 minute timetable between Glasgow and Edinburgh. The Union’s work struck a chord with the Scottish public – with TV commercials such as ‘salt n’sauce’ becoming both popular and iconic. The agency¬†also promoted the Caledonian Sleeper between Edinburgh and London. Both creative and effectiveness awards recognised the inventiveness and quality of the marketing.

Client  |  

Sector  |   • 

Discipline  |   •  •  • 

Year   |   1997 to 2003

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