Union Connect have been working with the lovely people at The McEwan’s Beer Company to develop an on-pack promotion that rewards loyal McEwan’s Export drinkers.
Export devotees will have the chance to win a Limited Edition McEwan’s T-shirt by inputting a unique code online. (Microsite designed and built by Union. https://mcewanstshirtwin.co.uk/ ) The promotion will feature on more than 400,000 promotional packs of McEwan’s Export in major stockists such as Asda, Sainsbury’s, Morrisons and Tesco. McEwan’s Export is the UK’s No.2 selling premium canned ale.
Drinkers can also look forward to experiential activity at McEwan’s Party at the Palace music festival in Linlithgow over the weekend of 12th and 13th August 2017.
The Union has worked with McEwan’s for several years, working on the launch of new products.