Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Nov 2023

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Watch your tone, B2B brands

Chillin’. I was on the way home from a wedding in Glasgow and a word caught my eye. Instead of an...

Oct 2023

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Do internships really create new opportunities?

The moment I saw the opportunity to work as an intern to represent underrepresented minorities for...

Oct 2023

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Bliss snacks owner LBV appoints Union Direct to promote Crispy Mallow range

Lightbody Ventures Ltd have appointed creative agency Union Direct to support the launch of their...

Oct 2023

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Union Direct creates AI-powered Pension Mirror for Scottish Widows

The new ‘Pension Mirror’ tool has already encouraged tens of thousands to engage with a...

Aug 2023

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Have we put a pause on play?

Let’s start by rewinding to when I started my career. We are talking about the time when you still...

Aug 2023

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She’s a Barbie girl, in a PRy world

Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our...

Jun 2023

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Likability is dead

A short history of cancel culture and how brands can avoid it.

Jun 2023

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Union wins big at 2023 Marketing Star Awards

The Union won a Gold plus six Silvers at The Marketing Society Scotland Star Awards 2023....

Jun 2023

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The Digital Day dilemma: Are we all liars now?

I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that...

Apr 2023

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Union tops nominations for the 2023 Star Awards

The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards,...

Apr 2023

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Secrets and buys

How leveraging behavioural science can boost campaigns.

Mar 2023

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Consider yourself considered

How thoughtful marketing can make a big impact.

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